Case Study Of Navy Credit Union

Navy Credit Union does a good job portraying who they are, and what they do on their brief mission statement. I agree with you, that they can add the sentence about "You can leave the military, change employers, move, retire, and get married— and never have to leave Navy Federal". That will make their mission statement a more powerful one. This sentence can bring attention to military members that no matter where their life goes, they can trust Navy Credit Union in all of their financial matters. Additionally, this can eventually help attract more people and investors, which internally can help the growth of the company.
One thing specific on your post that confused me. You said that on their website they called vision statement not mission.