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Case Study Of Dick Smith

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Case Study Of Dick Smith
The company Dick Smith, known, as Australia’s largest and most convenient electronics retailer, identified opportunities to grow to 430 stores in 2016 against the footprint of 393 stores as in 2015. Dick Smith operates across multiple retail sections and integrated a new Omni-channel approach that was designed and modelled to maximise convenience for customers across all platforms of trade.
Dick Smiths operations initiative was to improve the returns from their sales on a sustainable basis. Throughout the year, the Company was forced to close nine stores that were underperforming in an effort to redevelop and access newer and more opportunities. They also aimed to maintain strong relationship with the suppliers they had both locally and overseas

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