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Case Study Of Bingwatch

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Case Study Of Bingwatch
Introduction

This report presents detail of Bingwatch financial business plan consist of breakdowns the first 12 months trade, income statement, balance sheet (forecast statement of financial position), a marginal costing statement, and break-even analysis. Bingwatch was founded in late 2015 by the sole owner Pattarawadee Duangkaew, which is a wrist watch establishment focusing on elegant, stylish, and hi-tech wrist watch to the students and lecturers.

Company Ownership

At its initial stages, Bingwatch is a sole proprietorship owned by Pattarawadee Duangkaew, founder and managing director. It will be registered in a stock market. I will move up to incorporate as developed by the research and development team in the future later, based on growth of the business and conditions as they arise.

New product Idea

Bingwatch offers a new wrist watch product for a student or a lecturer, which is wrist watch have developed by innovative way of thinking, edge design and modern technology. The new wrist watch named Bingwatch007,
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Bingwatch will be paid rental monthly equal to £850 per month, this expensive price is worth it to facilitate the ease of access for prospects.

Market Description and Competitors

Target Market and Competitors

University students from around UK and also a large amount of university students from around the world come to learn in various universities at Cambridge that they are primary customers of Bingwatch. And lectures already taught in various universities at Cambridge that they are secondary customers of Bingwatch.

In the immediate, target market, there are four competitors. This includes Apple watch, Casio G-shock, Android watch, and various companies with focuses fashion watch.

Key Objectives and Future

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