Synopsis of Case Study
Amazon provides an array of products and services to businesses and individuals worldwide. As an online retailer and third-party, Amazon‟s products range from books and music to furniture and clothing. This e-business operates under several business models, all of which are designed to capture and retain customers while keeping up with evolving technological customer demands. Amazon‟s online retail services allow businesses to sell their products on the same platform as the Amazon retailer, Amazon.com. After creating an account, businesses are able to upload their product inventory, sell their products and capture their payments online. Amazon payment options are available. Sellers also have the option to utilize Amazon‟s Web store, which allows the sellers to capture the benefits of search engine optimization and backend organization.
Amazon offers an affiliate program that allows businesses to earn income by advertising
Amazon‟s products and its online retailers. The business earns a referral fee when consumers purchase Amazon items after clicking on the affiliate‟s advertisement link.
In 2011, Amazon released its self-publishing site. This e-business site allows writers to selfpublish and sell their books, movies and music online. Writers must copyright their pieces prior to publishing. The self-publishing options include advertisement and payment solutions that mirror the Amazon retailer options. Amazon provides free publishing options and captures its earnings through small shipping fees and royalty payments.
Amazon‟s fulfillment program allows businesses to store and ship their products from Amazon‟s fulfillment center. Businesses send their products to the Amazon fulfillment center, and the items are cataloged into Amazon‟s system. Businesses can sell their products through Amazon.com or complete the sales through their own methods. When items are sold, Amazon