Case Study I. Synopsis
The Study is about the company, Monde Nissin where all of the heads of the department comprising the said company were gathered to reiview and discuss the year’s performance for its instant noodle line. The said meeting was initiated by the demand analyst of the said company.
He/She reported that their sales growth over that past year has been a single digit from years 2006 to 2008, with respect to the previous years which was year 2003 to year 2005.
They discussed the problem as to how did their sales growth decline, some of the department heads reported that the decline was due to increase in price of their product. The increase in product price was due to the increase of imported wheat, the price of dollar is still unstable, and the addition of the brand new warehouse.
They also said the population in the Philippines decreased consumption of instant noodles and other staples due to increase in prices of goods.
Some also said that the