Case Study Nintendo

Topics: Video game console, Nintendo, Wii Pages: 8 (1742 words) Published: December 5, 2014
Strategy in International Business
Case Study 2
Nintendo: Fighting the Video Game Console Wares

Submitted To: Douglas Kuluk
Date : 15th Nov 2014
Prepared by: Nebieyu Adinew & Samuel J Ebenezer
Program: International Business
Section: 3

Contents
Executive Summary:2
Introduction:3
Problem Analysis:3
Alternative Analysis:4
Recommended Solution:5
Conclusion:6
References7

Executive Summary:
The report focuses on the case study of Nintendo which is provided followed by a thorough analysis of the case. The company has been one of the market leaders in the video gaming industry, founded by Yamauchi. It has launched several successful consoles like NES, the Super NES, and the GameCube. It provides us with the information about the company regarding to its market strategy, business operations, and long-term goals. The report analyzes a key problem that the company faces in the current situation along with some alternative solutions to identify, address, and resolves the problem. The main problem lies in the fact that Nintendo needs to distinctly determine its mission, vision, goals, and objectives for improving its design as well as gaming systems, and maintain its innovative stage in the most competitive industry. For maintaining the similar momentum, the company must focus on enhancing its current system performance as well as other technical features of its system for henceforth releases. With change gears from the disruptive nature to more sustainable form, the company must identify ways to attract new customers or retain the existing customers towards its products. The company must keep on experimenting with innovations which target additional potential markets. The company is quite well-positioned for benefiting from prolonged success in video gaming industry based on several researches. Nintendo still has several considerations to explore prior to deciding how effectively maximize market share as well as continued profitability. The provided solutions have been framed considering the various aspects of the company and its feasibility. Among the given solutions, the report highlights upon a single most effective solution to the problem and includes it within recommendation solution. The management team of the company must consider incorporating increased investments for improving the ‘exercise-gaming’ capabilities of Wii. In context to childhood obesity, this investment would prove to a smart one.

Introduction:
The report has been developed based on the given case study of ‘Nintendo: Fighting the Video Game Console Wars’. With the major console release in 2006, the company had released its Wii console. At the same time, the competitors of the company had released their own products. However, Nintendo’s Wii had turned the market upside down with its disruptive nature. This means a strategy that permits a product to occupy the lowest position in the market and then gradually gaining momentum and rising up in the market which dislocates products of other competitors. That proved to be a major hit in the industry. The report closely analyzes the case study of Nintendo, its business operations, strategy, cost and revenue, market position, and corporate journey ever since it has started its journey. As per the case analysis, a key problem of the company has been identified and followed by several back-up solutions. These solutions have been studied individually and then the most effective one is selected and recommended for implementation. The provided solutions have been framed considering the various aspects of the company and its feasibility. Among the given solutions, the report highlights upon a single most effective solution to the problem and includes it within recommendation solution. Finally, the report ends with a vivid conclusion. The company has been one of the market leaders in the video gaming industry,...

References: Gilad, Benjamin. 'Strategy Without Intelligence, Intelligence Without Strategy '. Business Strategy Series 12.1 (2011): 4-11. Web.
Jackson, Stuart. 'Market Share Is Not Enough: Why Strategic Market Positioning Works '. Journal of Business Strategy 28.1 (2007): 18-25. Web.
Jr, Joseph P. Eshun. 'Business Incubation As Strategy '. Business Strategy Series 10.3 (2009): 156-166. Web.
Marren, Patrick. 'High-Functioning Business Strategy '. Journal of Business Strategy 28.6 (2007): 37-39. Web.
PRICE, ROBERT M. 'Infusing Innovation Into Corporate Culture '. Organizational Dynamics 36.3 (2007): 320-328. Web.
Storbacka, Kaj, and Suvi Nenonen. 'Competitive Arena Mapping: Market Innovation Using Morphological Analysis In Business Markets '. Journal of Business-to-Business Marketing 19.3 (2012): 183-215. Web.
Valiris, George, and Michalis Glykas. 'Business Analysis Metrics For Business Process Redesign '.Business Process Management Journal 10.4 (2004): 445-480. Web.
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