Case Study Nintendo

Strategy in International Business
Case Study 2
Nintendo: Fighting the Video Game Console Wares

Submitted To : Douglas Kuluk
Date : 15th Nov 2014
Prepared by : Nebieyu Adinew & Samuel J Ebenezer
Program : International Business
Section : 3

Contents
Executive Summary: 2
Introduction: 3
Problem Analysis: 3
Alternative Analysis: 4
Recommended Solution: 5
Conclusion: 6
References 7

Executive Summary:
The report focuses on the case study of Nintendo which is provided followed by a thorough analysis of the case. The company has been one of the market leaders in the video gaming industry, founded by Yamauchi. It has launched several successful consoles like NES, the Super NES, and the GameCube. It provides us with the information about the company regarding to its market strategy, business operations, and long-term goals.
The report analyzes a key problem that the company faces in the current situation along with some alternative solutions to identify, address, and resolves the problem. The main problem lies in the fact that Nintendo needs to distinctly determine its mission, vision, goals, and objectives for improving its design as well as gaming systems, and maintain its innovative stage in the most competitive industry.
For maintaining the similar momentum, the company must focus on enhancing its current system performance as well as other technical features of its system for henceforth releases. With change gears from the disruptive nature to more sustainable form, the company must identify ways to attract new customers or retain the existing customers towards its products. The company must keep on experimenting with innovations which target additional potential markets. The company is quite well-positioned for benefiting from prolonged success in video gaming industry based on several researches. Nintendo still has several considerations to explore prior to deciding how effectively maximize market share as well as

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