Case Study New Belgium Brewing
New Belgium Brewing
A paper submitted in partial fulfillment for the
Bachelor of Science degree in Business Administration and Finance
Table of Contents
Page No.
Introduction…………………………………………………….3
Environmental Issues…………………………………………..3, 4, 5
Strategic Philanthropy………………………………………….5, 6
Ethical and Social Responsible………………………………...6, 7, 8
Areas of Development………………………………………….8, 9
Conclusion………………………………………………………9, 10
Resources………………………………………………………. 11
Introduction: New Belgium Brewing Company started out with a simple bicycling through Belgium which also happens to be the home of some of the world’s finest ales. An American electrical engineer named Jeff Lebesch cruised around Belgium on in his fat-tired mountain bike pondering the thought whether or not he could produce the same high-quality beers back home in Colorado. Lebesch went back to his home in Colorado and started experimenting until his beers attained good recognition from some friends and so Lebesch decided to market them. New Belgium Brewing Company opened for business in 1991 as a small basement operation in Lesbesch’s home in Fort Collins but soon out grew that and now has its own custom-built facility. (Drever; Haiar, 2006) New Belgium started out as a small business with concrete core values and beliefs and as it grew bigger, it retained its business values. New Belgium’s most recognized characteristic is its image. New Belgium bases its company off of quality, responsibility, and concern for the society. Customers view NBB not just as a beer company, but also a considerate organization that shows great concern for the community and the environment. (Drever; Haiar, 2006) New Belgium Brewing Company works to address many environmental issues which include reducing energy use, waste products and air pollution. NBB strives to find the most cost-efficient energy-saving alternatives to conduct its business on, and reduce its impact
A paper submitted in partial fulfillment for the
Bachelor of Science degree in Business Administration and Finance
Table of Contents
Page No.
Introduction…………………………………………………….3
Environmental Issues…………………………………………..3, 4, 5
Strategic Philanthropy………………………………………….5, 6
Ethical and Social Responsible………………………………...6, 7, 8
Areas of Development………………………………………….8, 9
Conclusion………………………………………………………9, 10
Resources………………………………………………………. 11
Introduction: New Belgium Brewing Company started out with a simple bicycling through Belgium which also happens to be the home of some of the world’s finest ales. An American electrical engineer named Jeff Lebesch cruised around Belgium on in his fat-tired mountain bike pondering the thought whether or not he could produce the same high-quality beers back home in Colorado. Lebesch went back to his home in Colorado and started experimenting until his beers attained good recognition from some friends and so Lebesch decided to market them. New Belgium Brewing Company opened for business in 1991 as a small basement operation in Lesbesch’s home in Fort Collins but soon out grew that and now has its own custom-built facility. (Drever; Haiar, 2006) New Belgium started out as a small business with concrete core values and beliefs and as it grew bigger, it retained its business values. New Belgium’s most recognized characteristic is its image. New Belgium bases its company off of quality, responsibility, and concern for the society. Customers view NBB not just as a beer company, but also a considerate organization that shows great concern for the community and the environment. (Drever; Haiar, 2006) New Belgium Brewing Company works to address many environmental issues which include reducing energy use, waste products and air pollution. NBB strives to find the most cost-efficient energy-saving alternatives to conduct its business on, and reduce its impact