Case Study Masood Textile Mills
Q: 1
Business market consist of all the organization that acquire goods and services used in the production of other products or services that are sold ,rented, or supplied to other.
The business market characteristic is given below.
Few, larger buyers:
In few, larger buyers compared to consumer market where there are many buyer and seller. Masood Textile is leading knitwear and they export it very few buyers’ large buyers such as Polo, Ralpha, Lauren, Tommy Holier, Hanes, and Levies. Big stores like JCPenney, Macys, Kohl and Walt mart in the United States the all buyers of Masood Mills are in very strong financial position.
Close supplier –customer relationship:
Suppliers are frequently expected to customize their market offering to individual business customer need. Masood mills establish good relationship with their buyers by getting expertise in technology. Deep products knowledge managing good human resources and the most important step to provide customer value Masood Mills provides a DTS system by analyzing right mindset of their customer what they want.
Professional purchasing:
Business goods are often purchased by trained purchasing agents. They are representative of company, they request for quotations, proposals, and purchase contract.
Multiple buying influences:
Buying committees consisting of technical experts and even senior management are common in purchasing of major goods.
Multiple sales calls:
Sale cycle between quoting a job and delivering the product –is often measured I years. MTM try to reduce sale call concept because it take much time instead of this they introduced DTS (direct to store)System takes less time and more effective
Derived demand:
The demand for business good is ultimately derived for the demand for consumer product .Helping buyer forecasting coming trend of final product by MTM. MTM business analyst regular monitor various stores and collect information about the people what they demand and these information on
Business market consist of all the organization that acquire goods and services used in the production of other products or services that are sold ,rented, or supplied to other.
The business market characteristic is given below.
Few, larger buyers:
In few, larger buyers compared to consumer market where there are many buyer and seller. Masood Textile is leading knitwear and they export it very few buyers’ large buyers such as Polo, Ralpha, Lauren, Tommy Holier, Hanes, and Levies. Big stores like JCPenney, Macys, Kohl and Walt mart in the United States the all buyers of Masood Mills are in very strong financial position.
Close supplier –customer relationship:
Suppliers are frequently expected to customize their market offering to individual business customer need. Masood mills establish good relationship with their buyers by getting expertise in technology. Deep products knowledge managing good human resources and the most important step to provide customer value Masood Mills provides a DTS system by analyzing right mindset of their customer what they want.
Professional purchasing:
Business goods are often purchased by trained purchasing agents. They are representative of company, they request for quotations, proposals, and purchase contract.
Multiple buying influences:
Buying committees consisting of technical experts and even senior management are common in purchasing of major goods.
Multiple sales calls:
Sale cycle between quoting a job and delivering the product –is often measured I years. MTM try to reduce sale call concept because it take much time instead of this they introduced DTS (direct to store)System takes less time and more effective
Derived demand:
The demand for business good is ultimately derived for the demand for consumer product .Helping buyer forecasting coming trend of final product by MTM. MTM business analyst regular monitor various stores and collect information about the people what they demand and these information on