Case Study: Lilac Education Services Pvt. Ltd.
PROJECT REPORT
COMPANY NAME: Lilac Education Services Pvt. Ltd.
Submitted To: IMT CDL- GHAZIABAD
Submitted By:
Dhruv Verma Enrolment No: 1221000643 E-mail: vermadhruv05@gmail.com
Institute of Management and Technology (IMT-CDL)I
CONTENTS :-
1. Executive Summary
2. Introduction
3. Introduction to the problem
4. Scope
5. Rational
6. Objectives of the project
7. Company Profile
8. Programmes offered by Lilac Education
9. About the product
10.Research Methodology
11.Limitations of the company
12.Data analysis …show more content…
Thus it makes sense to develop a multiple factor index with each factor assigned a specific weight.
The numbers are the weights attached each variable. E.g. suppose Virginia has 2.00 % of the U.S. disposable personal income, 1.96 % of U.S. retail sales and 2.28% of U.S. population, and the respective weights are 0.5, 0.3 and 0.2.
The buying power index for Virginia would be 0.5(2.00) +0.3(1.96) +0.2(2.28) =2.04
Thus 2.04% f the nation’s drugs sales might be expected to take place in Virginia.
The weights used in the buying power index are somewhat arbitrary. Other weights can be assigned if appropriate. Further more a manufacturer would want to adjust the market potential for additional factors, such as competitor’s presence in the markets, local promotional costs, seasonal factors, and local market idiosyncrasies.
Many companies compute other area indexes as a guide to allocating marketing resources. After the company decides on the city- by- city allocation of its budget, it can refine each city allocation down to census tracks or zip + 4 code centers. Census tracks are small, locally defined statistical areas in metropolitan areas and some other
COMPANY NAME: Lilac Education Services Pvt. Ltd.
Submitted To: IMT CDL- GHAZIABAD
Submitted By:
Dhruv Verma Enrolment No: 1221000643 E-mail: vermadhruv05@gmail.com
Institute of Management and Technology (IMT-CDL)I
CONTENTS :-
1. Executive Summary
2. Introduction
3. Introduction to the problem
4. Scope
5. Rational
6. Objectives of the project
7. Company Profile
8. Programmes offered by Lilac Education
9. About the product
10.Research Methodology
11.Limitations of the company
12.Data analysis …show more content…
Thus it makes sense to develop a multiple factor index with each factor assigned a specific weight.
The numbers are the weights attached each variable. E.g. suppose Virginia has 2.00 % of the U.S. disposable personal income, 1.96 % of U.S. retail sales and 2.28% of U.S. population, and the respective weights are 0.5, 0.3 and 0.2.
The buying power index for Virginia would be 0.5(2.00) +0.3(1.96) +0.2(2.28) =2.04
Thus 2.04% f the nation’s drugs sales might be expected to take place in Virginia.
The weights used in the buying power index are somewhat arbitrary. Other weights can be assigned if appropriate. Further more a manufacturer would want to adjust the market potential for additional factors, such as competitor’s presence in the markets, local promotional costs, seasonal factors, and local market idiosyncrasies.
Many companies compute other area indexes as a guide to allocating marketing resources. After the company decides on the city- by- city allocation of its budget, it can refine each city allocation down to census tracks or zip + 4 code centers. Census tracks are small, locally defined statistical areas in metropolitan areas and some other