Case Study Layar - Mobile Augmented Reality

University of Amsterdam – Business Studies

International Entrepreneurship March – 2010 dr. Tsvi Vinig

“Ubiquity First, Revenue Later” A descriptive case study on the entrepreneurial venue Layar B.V.

Bendert Katier Studentnumber: 5927752 [e-mail] http://twitter.com/BendertKatier

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“Ubiquity First, Revenue Later” A descriptive casestudy in the entrepreneurial venue Layar B.V. Bendert Katier – 5927552 University of Amsterdam – Business Studies International Entrepreneurship March – 2010 dr. Tsvi Vinig

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Table of Contents Introduction ........................................................................................................................ 4 Background ......................................................................................................................... 6 Let’s do something and it must be mobile ......................................................................... 6 Layar was born from many ideas, passion and ambition............................................. 7 Expending and growing ........................................................................................................... 9 From ‘gradual roll out’ strategy to open platform strategy...................................................9 Business model

References:  (2010)  Abri  (2008)  SPRXMobile  J.  (2008)  G.E.  (1993)  N  (2009)  (2010)  Android  (2010).  In