Case Study: Kimaya
1.1. COMPETITOR KIMAYA
Concept
The Label ‘Kimaya’ defines elegance, glamour and style, and Kimaya’s magic has rubbed off on fashionistas galore, who love to indulge in fine Indian fashion.
As a true blue Indian luxury brand, the brainchild of the husband-wife duo, Neha and Pradeep Hirani, Kimaya is a leader in the Indian Fashion Industry with great sense of the luxury market in the Sub Continent. Its strong brand equity hinges on excellent couture and prêt imaging developed over a period of time, supported by great merchandising and operational expertise and customer relationship management.
Founded in 2002, Kimaya brought about a revolution at the core of the fashion retail business, instilling a touch of professionalism in an industry fraught with a chaotic retail environment.
While it launched with 26 leading designers in its portfolio, in just six years, that number has more than quadrupled to over 140 designers; Indian and Italian and still counting.
Not only is there a huge variety of names to chose from, but also the choicest offerings are on display, as a team of merchandisers and fashion forecasters persevere and present edited designer collections at the stores.
Today Kimaya is India’s largest fashion house and the biggest buyer at the Indian Fashion Weeks.
At Kimaya, fashion design is an art form, a journey where initial conceptualization develops into the final product. Each garment in itself is a unique design concept where it goes through various hues till it crystallizes into the final creation. For every creation, the basic theme is to have an aesthetic and uncluttered appeal to the garments.
The designer creates a harmonious blend of nature, history and modernism in a joyous outburst. The foundation of her work remains the revival of ancient hand block printing techniques.
Every outfit is a mark of originality ensuring that every collection has a different style statement while keeping intact the
Concept
The Label ‘Kimaya’ defines elegance, glamour and style, and Kimaya’s magic has rubbed off on fashionistas galore, who love to indulge in fine Indian fashion.
As a true blue Indian luxury brand, the brainchild of the husband-wife duo, Neha and Pradeep Hirani, Kimaya is a leader in the Indian Fashion Industry with great sense of the luxury market in the Sub Continent. Its strong brand equity hinges on excellent couture and prêt imaging developed over a period of time, supported by great merchandising and operational expertise and customer relationship management.
Founded in 2002, Kimaya brought about a revolution at the core of the fashion retail business, instilling a touch of professionalism in an industry fraught with a chaotic retail environment.
While it launched with 26 leading designers in its portfolio, in just six years, that number has more than quadrupled to over 140 designers; Indian and Italian and still counting.
Not only is there a huge variety of names to chose from, but also the choicest offerings are on display, as a team of merchandisers and fashion forecasters persevere and present edited designer collections at the stores.
Today Kimaya is India’s largest fashion house and the biggest buyer at the Indian Fashion Weeks.
At Kimaya, fashion design is an art form, a journey where initial conceptualization develops into the final product. Each garment in itself is a unique design concept where it goes through various hues till it crystallizes into the final creation. For every creation, the basic theme is to have an aesthetic and uncluttered appeal to the garments.
The designer creates a harmonious blend of nature, history and modernism in a joyous outburst. The foundation of her work remains the revival of ancient hand block printing techniques.
Every outfit is a mark of originality ensuring that every collection has a different style statement while keeping intact the