Preview

Case Study: JC Indoor Soccer Complex

Powerful Essays
Open Document
Open Document
8330 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case Study: JC Indoor Soccer Complex
JC Indoor Soccer Complex
Clayton, NC

Business Plan
Prepared by:

This agreement is to acknowledge that the information provided by xxxxxxx on behalf of JC Soccer in this business plan is unique to this business and confidential; therefore, anyone reading this plan agrees not to disclose any of the information in this business plan without the express written permission of JC Soccer or designee.
It is also acknowledged by the reader of this business plan that the information furnished in this plan, other than information that is in the public domain, may cause serious harm or damage to JC Soccer and will be kept in the strictest confidence.
Upon request, this document is to be immediately returned to JC Soccer.
…show more content…
The business plan is a guide to the creation of the business through the final potential of its successful implementation.

This business plan will be presented to 3-5 other pontential investors as recommended by Scott Stephenson, and the plan will be presented to 2 banks for potential loans needed for building construction and/or land costs.

4. Business Description

JC Soccer will be an indoor soccer complex used for soccer leagues, birthday events, field rentals, and soccer camps. The main focus will be on 8 week rotating soccer leagues for all ages ( four to sixty+). The business will look to attract current outdoor soccer league players and new players. Adults will also be a major target of the business since little to no leagues are available to adults over 20 years in age.

5. Market Plan

JC Soccer will be located in the town of Clayton, NC. Clayton is a fast growing town inside of Johnston County. Clayton also provides a close proximity to Wake County, which will attract another key segment of people to
…show more content…
Many drive over 35 miles away to the closest indoor soccer facility. Also, there are no adult soccer programs in the area and the flexibity of JC Soccer will be very attractive to the adult population.

2. Who are they?
The primary target will be children ages 4 to 12. They provide the key to repeat business and word of mouth advertising. Also, this tartget group will be key toward party rentals, summer camps, and lessons.

The secondary target will be adults ages 30-60. Currently there are no type of recreational soccer programs for this age group. They flexibility of our nighttime hours will be attractive to this group and the concessions and alcohol will be a key focus to this age group
3. Where are they?
The focus is on a 35 mile area around the target location of Clayton, NC. Clayton, Cleveland, Smithfield, McGee’s Crossroads, Benson, and Four Oaks all of recreational and challenge programs throughout the year. Nearby Wake County has 3 local programs within close proximity to our projected location.

4.

You May Also Find These Documents Helpful

  • Powerful Essays

    MGT463_Business Plan

    • 5763 Words
    • 24 Pages

    This business plan is intended solely for informational purposes to assist you in determining if you wish to proceed with a due…

    • 5763 Words
    • 24 Pages
    Powerful Essays
  • Better Essays

    Since the move toward an NCAA Division 1 program in 2008, FGCU Athletics showed how quickly it was able to adapt to a more competitive league by finishing their debut year with three A-Sun Conference championships along with setting several NCAA records. The school came close to defeating the University of Florida in the women's basketball NIT tournament, and the baseball team almost defeated the University of Miami, which ranked nationally in the top five.…

    • 1168 Words
    • 5 Pages
    Better Essays
  • Good Essays

    The Raleigh Parks, Recreation and Cultural Resources Department has many strengths and opportunities. For example, Raleigh Parks are available for all ages and all people. Programs and sports leagues by the department are affordable for all individuals as well. In addition, the department offers opportunities for those in the community to get involved by offering many volunteering options. However, with strengths and opportunities there are also weaknesses and threats. Weaknesses of the department include the lack of indoor facilities and quality equipment. Threats include competition, limited staffing and the concern of changes in governmental funding cuts to the department.…

    • 354 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    We have so much more than what we have put in this letter to offer. I strongly believe with all this equipment and training we can win the region’s soccer camp…

    • 344 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    A marketing orientation will identify the needs and wants of this age group by exploring the product, price, promotion and place to obtain revenue and success for Jermain’s soccer academy. At the ages of ten to thirteen the needs of these players will be to continue to learn the rules, regulations and fundamentals of soccer. The wants of them will be to have a good time and gain dedication to a sport that Jermain has dedicated his life to. There would be three different sessions to attend; players would have to attend each session to get a full learning experience. The sessions would be three to six weeks and could be paid for in full or by session. Each week there would be two learning sessions and possibly a game or scrimmage at least once a week. At the end of these sessions, each player could have the opportunity to participate in a tournament. To promote his academy, Jermain needs to offer discounts to his players to please the parents as well as promoting his academy. If parents pay in increments they will pay the full price, but if they pay in full they would get a discounted…

    • 580 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The original plan of the business case developed by Johnstone is solid: Johnstone and his partner has done the study on zoning and regulatory research. The development plan has been approved by the city, the general contractor responsible for the construction plan has been hired. The bank loan required for the development has also been approved as well.…

    • 942 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The soccer goalkeeper is one of the most forgotten and unappreciated positions in the sport. The majority of people are afraid to play it or watch their kids play it; the few who do decide it is their spot, are marked off and placed in the goal. With youth players, it is usually the one or two kids that do not completely hate goal that end up being put there. This lack of interest and focus on the position is why creating an opportunity that solely focuses on the goalkeeper is needed among youth soccer clubs. These opportunities will give many young players a chance to get a full grasp on their feelings for the position, may it be love or hate. Clinics also provide an easy way…

    • 2472 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    “Soccer is the world’s most popular sport” (Borden 3). Kicking the leather ball around is not limited to any age, time or place. Soccer is the Great Entertainer for All.…

    • 177 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    mkt management

    • 2885 Words
    • 12 Pages

    The case study of Arizona soccer camp is focusing on the impact , effects and popularity of the game soccer in the country of United States of America , this study is important for Alan Meeder and Ron Walters two entrepreneurs determined to open a soccer camp for children as a business set up in the area of Phoenix at the Maricopa County, Arizona in the year 1979.Soccer as a sport in the united states underwent various cycles in the past, starting from the late 1800s and early part of 1900s and 2000s a decline in the popularity for the sport was seen ,and the sport gained popularity in the 1960's and in the recent years. This increasing development of soccer created business opportunity for the investor by way of teaching soccer skills to successful players on amateur and professional levels and to provide a beneficial social experience for children between the ages of eight and sixteen (inclusive) living in Maricopa County, Arizona. The case study reflects the sport of soccer was not popular in the American culture and the people of America were not very supportive of the game soccer. In order to initiate a business set up ,the two entrepreneurs in their analysis considered the factors essential in the external and the internal environment and did the SWOT analysis with each of the factors affecting the internal and external environment. The Leisure industry , Market , Customer and the competition were taken…

    • 2885 Words
    • 12 Pages
    Good Essays
  • Good Essays

    Soccer Pitch Descriptive

    • 527 Words
    • 3 Pages

    Gazing at a soccer pitch is like seeing Christmas morning all over again. The soft, gentle grass never seems out of place. The sharp lines outline the most enjoyable sport mankind has come to know. Goals sturdy and strong are set up across the sea of green, like two battleships holding a great battle. Soft nets hang in wait of soccer balls like a spider waiting to devour its prey. In the four corners are flags marking boundaries that cannot contain the excitement generated on it. In the midst of all this green is a huge circle that engulfs the middle of the pitch. The circle is perfectly rounded like the ball that is played on the beautiful pitch.…

    • 527 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Pest

    • 499 Words
    • 2 Pages

    The undersigned reader acknowledges that the information provided in this business plan is confidential; therefore, the reader agrees not to disclose it without the express written permission of .…

    • 499 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Olol

    • 4220 Words
    • 17 Pages

    Our main target is individual who is between 15 until 35 year old where it segmented into student and worker. They typically consist of low range income group who are affordable to purchase our product.…

    • 4220 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Written Report

    • 1845 Words
    • 8 Pages

    The target market consists of Classes A, B, and C, ages 3-16, both male and female from different grade or year in the elementary and high school levels residing at Anabu 2nd…

    • 1845 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Marketing Aspect

    • 11537 Words
    • 47 Pages

    • The target market of the proponents are the kids ages from 1 to 12 residing within Metro Cebu particularly in Cebu City and Mandaue City.…

    • 11537 Words
    • 47 Pages
    Powerful Essays
  • Powerful Essays

    Myself

    • 5184 Words
    • 21 Pages

    The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________.…

    • 5184 Words
    • 21 Pages
    Powerful Essays