Case Study: Hock Cheong-Logistics
1.0 Introduction
Hock Cheong Forwarding, Logistics and Transport Group of Companies was established in 1945, started by delivering and distributing newspapers, movie films and trailers only in Malaya and Singapore. They also carried huge engineering products like valves and generator sets to delicate electronic products like computers and printers through cargo.
They deal in like door-to-door, project cargo deliveries, land transportation with sea and air freight services, warehousing & distribution, customs documentation, port clearance, freight forwarding , total logistics and daily trucking from Singapore to Malaysia and weekly to Brunei.
Their service centres are strategically located in major cities in Peninsular Malaysia which enables them to provide greater and more effective distribution coverage extending to semi urban areas in the various states (http://www.hockcheong.com.sg.).
2.0 Objectives
Location of warehouse and distribution is very important for any logistics business. Hock Cheong’s should have more offices and warehouse at all the strategic location all over Malaysia to help the company to run the business smoothly. The company should also manage their routes effectively. Before the start of any delivery, the routes must be checked thoroughly and confirmed as well as weather so they won’t be any delays or problem during the delivery periods.
Hock Cheong Group must take the current assets usage into consideration. Using efficiency vehicles will help to save the company’s money and time. The company can also improve its environmental performance is by reducing the packaging such as re-use the boxes or parcel. The new packaging boxes and parcels can be made form recycle materials which is approved by the ISSO. Related technology such as GPS systems, tracking systems, computers and related software’s must be taken into consideration. The company must make sure that they fully utilize the warehouse capacity.
By carrying out these
Hock Cheong Forwarding, Logistics and Transport Group of Companies was established in 1945, started by delivering and distributing newspapers, movie films and trailers only in Malaya and Singapore. They also carried huge engineering products like valves and generator sets to delicate electronic products like computers and printers through cargo.
They deal in like door-to-door, project cargo deliveries, land transportation with sea and air freight services, warehousing & distribution, customs documentation, port clearance, freight forwarding , total logistics and daily trucking from Singapore to Malaysia and weekly to Brunei.
Their service centres are strategically located in major cities in Peninsular Malaysia which enables them to provide greater and more effective distribution coverage extending to semi urban areas in the various states (http://www.hockcheong.com.sg.).
2.0 Objectives
Location of warehouse and distribution is very important for any logistics business. Hock Cheong’s should have more offices and warehouse at all the strategic location all over Malaysia to help the company to run the business smoothly. The company should also manage their routes effectively. Before the start of any delivery, the routes must be checked thoroughly and confirmed as well as weather so they won’t be any delays or problem during the delivery periods.
Hock Cheong Group must take the current assets usage into consideration. Using efficiency vehicles will help to save the company’s money and time. The company can also improve its environmental performance is by reducing the packaging such as re-use the boxes or parcel. The new packaging boxes and parcels can be made form recycle materials which is approved by the ISSO. Related technology such as GPS systems, tracking systems, computers and related software’s must be taken into consideration. The company must make sure that they fully utilize the warehouse capacity.
By carrying out these
References: 1. Bowersox.D.J, Closs.D.J, and Cooper.M.B, (2007), ‘Supply Chain Logistics Management’, 2nd edition, McGraw-Hill Irwin. 2. Christopher.M, (2005), ‘Logistics and Supply Chain Management: Creating Value-Adding Networks’, 3rd edition, Financial Times, Prentice Hall. 3. Coyle, J.J, Bardi, E.J and Langley, C.J (2003), ‘The Management of Business Logistics: A supply chain perspective’, 7th Edition, West Publishing: Minneapolis. 4. Fawcett.P, McLeish.R, and Ogden.I, (1992), ‘Logistics Management’, Financial Times, Prentice Hall. 5. Ghiani.G, Laporte.G and Musmanno.R (2004), Introduction to Logistics Systems Planning and Control, Wiley, John & Sons. 6 7. Lambert, D.M.; Garcia-Dastugue, S.J. and Croston, K.L., (2005), “An Evaluation of Process-oriented supply chain management frameworks”, Journal of Business Logistics, Vol.26 No.1, pp. 25-51. 8. Lee, H.L and Padmabhusan, S.W (1997) ‘The bullwhip effect in supply chains’, Sloan Management Review. 9. Ministry of International Trade and Industry Malaysia (2011). >URL: http://portal.miti.gov.my (Accessed on 24 April 2011). 10. Slack, N and Chambers, S and Harland, C and Harrison, A Johnston, R, (1998), ‘Operations Management: Financial times’ 2nd edition, Prentice Hall. 11. Stock, J.R and Lambert, D.S (2001), Strategic Logistics Management, 4th edition, McGraw-Hill Irwin.