Case Study Hergiswiler Glass

Topics: Glass, Brand, Strategic management Pages: 14 (4602 words) Published: January 11, 2013
|International management and economics | |Strategy Analysis | |Hergiswil Glas AG | | | |Mia Matas ( | | | | |December 2012 | | |

|[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the | |document here. The abstract is typically a short summary of the contents of the document.] |

Table of Contents

Table of Contents2
1. The History of the Glasi3
2. Mission and Vision Statement4
3. SWOT Analysis5
3.1 Strengths5
3.2 Weaknesses6
3.3 Opportunities6
3.4 Threats7
4. Porter’s Five Forces8
4.1 The Threat of Substitution8
4.2 The Threat of Entry9
4.3 Competitive Rivalry9
4.4 The Bargaining Power of Suppliers9
4.5 The Bargaining Power of Buyers10
5. Competitive Advantage11
5.1 Differentiation advantage11
5.2 Who are competitors?14
6. Identifying Glasi’s Key Success Factors15
6.1 Who are Glasi’s costumers?15
6.2 What do Glasi’s customers want?15
6.3 How do clients choose between competing offerings?15 6.4 Key success factors16
7. Conclusion/Recommendation17
1. Popularity18
2. Identification19
3. Uniqueness20
4. Sympathy21
5. Statistics of Visitors22
6. Reputation23

1. The History of the Glasi

The handmade glass of the Glasi was first produced in Hergiswil by the Lake Lucerne in 1817. The Siegwarts found Hergiswil to be the natural choice of location because of its ideal ways of transporting resources. The wood consuming ovens of the Glasi needed to be fueled by the forests around the lake. Many years the Glasi thrived and its glass became known across Switzerland. It was a valued trade good sought after in many households. In 1975 the Glasi was on the verge of bankruptcy. Industrialization had taken over the glass industry and the Glasi reacted too late to the technological changes. It could not keep up to the competition from abroad that was able to produce glass a lot cheaper and faster. Roberto Niederer, a dedicated glass designer, saw the flaw in Glasi’s strategy. Instead of trying to keep up with the technological advancement he recognized the chance for the Glasi to survive if it went back to its roots and crafted the glass traditionally by hand and without machines. Together with the Hergiswil council and the the Glasi employees he saved the company and introduced new designs to sell in the Swiss market. Shortly before Roberto Niederer died in 1988 he passed the firm on to his son Robert Niederer. Niederer took it upon himself to make the Glasi more visitor-friendly and built a museum that exhibited the history of the firm. Even...
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