Case Study: Health Nut Food Truck

Health Nut Food Truck aspires to serve healthy, locally grown, and affordable meals on wheels. Health Nut Food Truck will attract local customers that are looking for meals that are made from local, free-range, pasteurized, grass-fed, wild caught, superfood, and organic and fresh ingredients.
a. Health Nut Food Truck values honesty, fun, innovation, and our community.
b. Health Nut Food Truck’s vision is to serve healthy and affordable food for all people in the United States and one day globally.

The goal of Health Nuts Food Truck is to serve our local community, as well as our neighbors across the United States, with locally grown and caught meals. Health Nut Food Truck would like to add an additional truck to our fleet every two years.
Eric Carr the CEO operates the business and is working on hiring employees and other positions that need to be filled. With such a passion he wants to find others like that to work with him and grow the business to share with others someday all over the world. We have been able to create a website and have been using personal funding for the majority of the business so far. We would like to have funding to help our company grow effectively and efficiently and be prepared for anything that comes our way. The company is working with local farms and markets to get the materials needed to make the products and we are seeing improvements and growth already. We can not wait to see The Health Nut Food Truck take off and become even more successful while sharing Eric’s passion of living a healthy lifestyle with others today, especially since it is becoming a big trend. In fact, “ today’s consumers are very much proactive—and even progressive—in their approach to health and wellness”, which is why this is a great time to expand and grow our brand. The company has a lot of planning from who is going to work with us, to financial planning, to marketing planning, to operations planning, and even the overall startup of the