Preview

Case Study for Fiat Auto and General Motors Alliance

Good Essays
Open Document
Open Document
2332 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case Study for Fiat Auto and General Motors Alliance
Case Study: Fiat Auto and General Motors Alliance

Case Study: Fiat Auto and General Motors Introduction The economic crisis and other factors, affect different companies in the global market and automotive industries are not exempted. In order to cope with economic problems within the industry, different companies try to find the most efficient ways to save the company and one of these is through the consideration of merging or going into alliance. In alliance, both companies pursue strategic fit to compliment organisational approaches setting the stage for potential strategic synergy (De Kluyver, 2000). However, it is inopportune that there is no clear evidence that supports the value of strategic fit in mergers Case Study: Fiat Auto andGeneral Motors (Chatterje et al., 1992). In addition, research shows that there is a relatively high risk in having an alliance or joint venture as between 55%-70% mergers and acquisitions are unable to meet the anticipated purpose (Carleton, 1997). Primarily, the goal of this paper is to analyse the alliance the happened between Fiat Auto, an Italian car manufacturer and General Motors (GM), a US-based automotive industry. The analysis will consider the use of marketing analysis tools such as Porters Five Forces Analysis. In addition, this will also analyse the problems and issues facing the alliance of both companies and provide recommendation to solve the problems faced.
Overview of the Case study: Problems and Issues The case was about the merging or the strategic and industrial alliance set and established by Fiat Auto and General Motors in order to expand their business in the global market, particularly in North America for Fiat and Italy for General motors and the rest of the world. In this alliance, General Motors have obtained 20% share to expand their business inEuropean market and Latin market, while Fiat obtained 5.1% stake in the General Motors. The strategic and

You May Also Find These Documents Helpful

  • Powerful Essays

    Cambridge Labs Case Analysis

    • 5443 Words
    • 22 Pages

    This case analysis will determine if an alliance between these two firms is a sound strategy that fits the global objectives of both parties. The case was divide in the following sequence to retain the flow of these three phases; the central question; the strategic issues; the strategic objectives; the analysis; the mission, vision, core competencies, and competitive advantage; the industry and firm’s analysis; the country’s business environment; the country-specific entry strategies; the deal and management of the venture relationship; the alternative strategies, the recommendation, and an update on the case at hand.…

    • 5443 Words
    • 22 Pages
    Powerful Essays
  • Best Essays

    Determining the Porter’s five-point theory on competitive structure is important for a company to survive the stock market competition. The project analysis is based on General Motor’s Company, which has seen ups and downs in its illustrious history. The establishment or entry into the automotive market wasn’t a difficult task for GM. The company’s financial situation was hit with severe competition from foreign rivals and its internal regional alliances. The other external factor that resulted in GM’s bankrupt situation is recession period. Applying, generic decision making strategies made the company recover its lost status and currently leading its way in design, build and selling of cars and trucks. Bargaining stakeholders to elevate the production values is one of the strategies of GM to become global…

    • 348 Words
    • 2 Pages
    Best Essays
  • Good Essays

    1. Fiat has established it self as quality product. Bringing their reputation and business skill will attract American consumers. Having their attention and possibly blending the product they can conquer the America market for cars as well as Italy, Europe and other country markets. Being based in the US they can now claim Fiat as a US product and use all the tax cuts. Making it more affordable, now it has exotic looks without the exotic prices! If manufacturing is domestic with the Fiat cars…

    • 746 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Fiat Chrysler

    • 2013 Words
    • 6 Pages

    2. What benefit does fiat hope to gain from its arrangement with Chrysler what potential drawback does it face? Judging from your analysis of benefits and drawbacks, explain why the Fiat-Chrysler arrangement might be characterized as strategic alliance? In what sense is it best characterized as a direct investment?…

    • 2013 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    The text notes five motives for cross border alliances: 1) to avoid import barriers, licensing requirements and other protectionist legislation; 2) to share the costs and risks of the research and development of new products and processes; 3) to gain access to specific markets; 4) to reduce political risk while making inroads into a new market; and, 5) to gain rapid entry into a new or consolidating industry, and to take advantage of synergies. Each firm is faced with its own environmental conditions and this may prompt a strategic alliance for other reasons. The GM-Toyota strategic alliance resulting in NUMMI was motivated in part by the desire of each firm to learn. GM wanted to learn about the Toyota production process, and Toyota wanted to learn about American labor relations.…

    • 2189 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Tata and Fiat Jv

    • 1030 Words
    • 5 Pages

    Please use the following questions as guideline to prepare the case: (Follow instructions in outline except those mentioned below..…

    • 1030 Words
    • 5 Pages
    Satisfactory Essays
  • Powerful Essays

    A strategic alliance links two or more companies operations by combining manufacturing resources and knowledge. These tie-ups combine R&D, product development, distribution networks, and other areas in knowledge allocation. With that said, Chrysler was ordered by the U.S. government to form an alliance and file for Chapter 11 bankruptcy in-order to acquire government bailout. So, in early 2009, Fiat turned out to be the key contender for Chrysler and in April 2009, Chrysler and Fiat announced their strategic alliance and agreed on a new ownership structure. In May 2009, Chrysler filed for Chapter 11 bankruptcy in a New York court and started the process of a company-wide restructuring. Chrysler and Fiat, as well as the Obama Administration, announced that the Fiat Group, plans on providing technology-related expertise and assembly platforms to Chrysler. The focal aim of this alliance is to allow Chrysler to survive and develop small and fuel-efficient autos in North America. The initial formation of this alliance allocated Fiat with twenty percent ownership of Chrysler and could raise its stake to thirty-five percent. After 2013, if Fiat meets certain conditions such as, introducing fuel-efficient cars and manufacturing small auto engines in North America, their shares of Chrysler ownership may rise to fifty-one percent. Therefore, this strategic alliance will benefit both companies and allow Fiat entry to the United States.…

    • 4066 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    From 1980 to 1988, there are 2000 major alliances happen between U.S. and European. Most of the companies wanted to take advantage on low cost, new technology transmission, and sharing the risk. However, a U.S.-based survey point out that 57% of alliances had not succeeded between 1975 and 1985. There are several reasons, insufficient trust, conflict business goal, and chaos hierarchy organization.…

    • 674 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Chrysler 's objectives in the partnership with Fiat were pretty simple: it needed a financial boost to maintain its place in the industry and new technology if it wanted to grow and advance (Marrs, 2009). After egregiously unsuccessful partnerships with Daimler-Benz and Cerberus Management Group and a multi-billion dollar loan from the American Government ended with Chrysler filing for bankruptcy, the company was in desperate need of a method to regain viability (Marrs; Krisher & Strumpf, 2009; Gluckman & Kurczewski, 2009). Although Chrysler received no money in the deal, it will…

    • 1598 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Nowadays, globalization is of high importance as it is currently influencing the world’s economy. Globalization is introducing a wide range of advantages and disadvantages that make some national businesses turn into powerful MNEs and some others vulnerable in front of this highly competitive global economy. The changes due to globalization are more and more affecting businesses worldwide, one of which is the increase of economies’ inter-dependence, where trade is as easy as if we were dealing on a one-country scale which makes one store in the U.S include as a direct or indirect competitor another one in a totally different region across the globe. As the world changes it is bringing about much greater business, economical and social impacts than ever before. One reactive strategy of globalization is the strategic alliance which is basically an agreement between two companies that share their resources, leading to mutual benefits & implying higher revenues. In such a coalition companies have more advantages and develop more effective processes, have access to wider resources, expand into new markets, get access to new technologies and know-how, develop advantages over competitors, as well as other possibilities. For instance, in this brief study, we will be tackling the 2009 Chrysler-Fiat strategic alliance; where the micro and macro environments of both firms will be held and…

    • 2819 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    • Chrysler and Fiat have announced a non-binding strategic alliance to allow Chrysler access to Fiat vehicle and powertrain technologies for the North American market. Resolution of Daimler 's 19.9 percent share of Chrysler Corporation is a prerequisite for this alliance.…

    • 2357 Words
    • 10 Pages
    Good Essays
  • Good Essays

    Strategic Alliance

    • 676 Words
    • 3 Pages

    For this assignment the team was asked to write a paper with regard to companies who form strategic alliances and cooperative partnerships to complement their own strategic initiatives and strengthen their competitiveness in domestic and international markets. Strategic cooperation is a much-favored approach in industries where new technological developments are occurring at a furious pace. The team was asked to discuss the following aspects of strategic alliance.…

    • 676 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Demior

    • 3308 Words
    • 14 Pages

    Chrysler is faced with the major decision on whether to have a possible merger or deep strategic alliance with Daimler-Benz. This American car producer is looking to expand its global reach with a Daimler, and create synergies that will positively affect both businesses. Both operate in separate markets and have separate skills sets that could potentially complement each other. This possible marriage could be very good for their shareholders in the long term. Chrysler has excellent market share in the U.S, but has limited exposer outside the U.S, in comparison to Daimler. Chrysler was absent from the European market for years and since they have been reintroduced into the market in the 1990s they have been facing some trouble establishing any kind of leadership position in the minivan market that they almost exclusively dominate in the United States. By the late 90’s they had only .7 percent of the overall European market share in Europe. This union with an established European company could open doors that otherwise would not be there without the help from Daimler-Benz.…

    • 3308 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Abstract It has been admitted by the global enterprises that Strategic Alliances is a means to create…

    • 3025 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Daimler Chrysler

    • 657 Words
    • 3 Pages

    Competition in the auto industry is always tense. Toyota, for instance was the most efficient manufacturer and quality and consumer satisfaction. DaimlerChrysler’s goal was to become a major global player. These goals were not realized duet other challenges Daimler branded vehicles faced in maintaining their position as a luxury and quality tradition and Chrysler facing issues of safety. Chapter 7 lists the guidelines for a successful alliance. The number one factor is choosing a partner with compatible strategic goals and objectives with whom the alliance will result in synergies through the…

    • 657 Words
    • 3 Pages
    Good Essays