Case Study: Flight Centre Travel Group Singapore
Part A
1. The FCM Singapore Pte Ltd (Flight Centre Travel Group Singapore) is a corporate travel agency belonging to the worldwide famous travel group FCM Travel Solutions that was introduced in the year 2005 (FCM Travel Solutions, 2017). The FCM’s decision to enter the Singaporean strategic market was because of its strong economy and infrastructure serving as a gateway to other markets in Asia. FCM’s operations are mainly based on the end-to-end travel and expense management solutions delivered to small, mid-sized, and multinational companies (FCM Travel Solutions, 2017).
The major operations fulfilled by the FCM Travel Solutions Singapore are the following:
• Developing business travel arrangements for corporate clients;
• Performing the company’s technical procedures in the areas of building Passenger Name records (PNR’s) and profiles, ticketing, and booking accommodations in GDS;
• Offering …show more content…
The Expert System will most likely have the following architectural elements which are interrelated:
Considering the fact that this expert system is aimed at delivering an intelligent routing module, its architecture consists of all parties involved in the organizational process. Basically, all the data collected from the various resources is analyzed and transferred to the next level, where the client can evaluate the result of that analysis. On the final level, the routing option is distributed to the third parties as the end product.
4. The expert system design consists of three major sections or levels on which certain processes take place. Personalization Ranking is the section, where the available information is going to be analyzed. Inference Engine is a section, where the product can be observed by the customers. Knowledge Base section is developed for travel management depending on the user’s behaviors and requirements. On this final level, different scenarios are possible, considering the multiple needs and requirements of the clients (Chauhan,
1. The FCM Singapore Pte Ltd (Flight Centre Travel Group Singapore) is a corporate travel agency belonging to the worldwide famous travel group FCM Travel Solutions that was introduced in the year 2005 (FCM Travel Solutions, 2017). The FCM’s decision to enter the Singaporean strategic market was because of its strong economy and infrastructure serving as a gateway to other markets in Asia. FCM’s operations are mainly based on the end-to-end travel and expense management solutions delivered to small, mid-sized, and multinational companies (FCM Travel Solutions, 2017).
The major operations fulfilled by the FCM Travel Solutions Singapore are the following:
• Developing business travel arrangements for corporate clients;
• Performing the company’s technical procedures in the areas of building Passenger Name records (PNR’s) and profiles, ticketing, and booking accommodations in GDS;
• Offering …show more content…
The Expert System will most likely have the following architectural elements which are interrelated:
Considering the fact that this expert system is aimed at delivering an intelligent routing module, its architecture consists of all parties involved in the organizational process. Basically, all the data collected from the various resources is analyzed and transferred to the next level, where the client can evaluate the result of that analysis. On the final level, the routing option is distributed to the third parties as the end product.
4. The expert system design consists of three major sections or levels on which certain processes take place. Personalization Ranking is the section, where the available information is going to be analyzed. Inference Engine is a section, where the product can be observed by the customers. Knowledge Base section is developed for travel management depending on the user’s behaviors and requirements. On this final level, different scenarios are possible, considering the multiple needs and requirements of the clients (Chauhan,