Case Study: Facebook
1. What are the stated plans for development of the company?
Mark Zuckerberg is betting on virtual reality, drones, and artificial intelligence. Buying a virtual-reality startup and investing in drones, as Facebook has done this year, may not seem to fit into its evolving mobile-platform strategy. And in some ways, those deals don't. In the near term, Facebook is focused on building out its potential in today's mobile-social nexus. Five years from now, the company may look more like a direct competitor to Google. Facebook's interest in VR, drones, and artificial intelligence is connected to goals that are a decade or more away: enabling (and dominating) new social interactions; welcoming a new population of customers into the fold; and delivering …show more content…
Taking into account a petition that was shared via Facebook, the company should pivot to a more people centered app, not just advertising. Due to the fact that the major pivot in its existence was when it went from a desktop platform to a mobile one it should concentrate on the actual customer that use the application daily to stay in touch with their friends and the contents that they enjoy.
3. Considering these aspects, what growth strategy do you envision for this company?
The Internet is an important foundation in improving the world, but it doesn’t build itself. Over the past few years, Facebook invested more than a billion dollars in connecting people in developing countries. The growth strategy that I suggest is market development, which is part of intensive strategies. This involves introducing present products or services in new geographic areas. Also I suggest using product development strategy, because it competes in an industry that is characterized by rapid technological …show more content…
Over the past few years, Facebook invested more than a billion dollars in connecting people in developing countries. The growth strategy that I suggest is market development, which is part of intensive strategies. This involves introducing present products or services in new geographic areas. Also I suggest using product development strategy, because it competes in an industry that is characterized by rapid technological development.
Smartphones are getting cheaper and cheaper but this doesn’t mean that people who have them can afford data access. For instance, the cost of ownership in the U.S. of an iPhone for two years is $2,000 — $500 for the phone and the $1,500 or so is the data. The data’s way more expensive than the phone. So the biggest issue is making data access cheaper, figuring out how to provide this Internet dial tone for free, and then building a business model on top of
Mark Zuckerberg is betting on virtual reality, drones, and artificial intelligence. Buying a virtual-reality startup and investing in drones, as Facebook has done this year, may not seem to fit into its evolving mobile-platform strategy. And in some ways, those deals don't. In the near term, Facebook is focused on building out its potential in today's mobile-social nexus. Five years from now, the company may look more like a direct competitor to Google. Facebook's interest in VR, drones, and artificial intelligence is connected to goals that are a decade or more away: enabling (and dominating) new social interactions; welcoming a new population of customers into the fold; and delivering …show more content…
Taking into account a petition that was shared via Facebook, the company should pivot to a more people centered app, not just advertising. Due to the fact that the major pivot in its existence was when it went from a desktop platform to a mobile one it should concentrate on the actual customer that use the application daily to stay in touch with their friends and the contents that they enjoy.
3. Considering these aspects, what growth strategy do you envision for this company?
The Internet is an important foundation in improving the world, but it doesn’t build itself. Over the past few years, Facebook invested more than a billion dollars in connecting people in developing countries. The growth strategy that I suggest is market development, which is part of intensive strategies. This involves introducing present products or services in new geographic areas. Also I suggest using product development strategy, because it competes in an industry that is characterized by rapid technological …show more content…
Over the past few years, Facebook invested more than a billion dollars in connecting people in developing countries. The growth strategy that I suggest is market development, which is part of intensive strategies. This involves introducing present products or services in new geographic areas. Also I suggest using product development strategy, because it competes in an industry that is characterized by rapid technological development.
Smartphones are getting cheaper and cheaper but this doesn’t mean that people who have them can afford data access. For instance, the cost of ownership in the U.S. of an iPhone for two years is $2,000 — $500 for the phone and the $1,500 or so is the data. The data’s way more expensive than the phone. So the biggest issue is making data access cheaper, figuring out how to provide this Internet dial tone for free, and then building a business model on top of