1. Why do people use Facebook and what do they do when they are there? What are the implications of this behaviour-for individuals, for organisations and for Facebook?
According to a recent report, the total number of users of Facebook has reached one billion already in October 2012 (Piskorski et al. 2013). This number is more than the population of Europe and people spend more than 10 billion minutes per day on Facebook (Wilson, Gosling and Graham 2012, 203). People cannot help but exclaim how terrible figure and many sociologists want to explore why Facebook can attract people to use it. There are three broad reasons why people register for account of Facebook. First, people desire to keep in touch with their friends and to know new friends. Facebook offers a perfect platform to allow people to chat and share their stories, news and photos with old and new friends. Second, relieving boredom is stated as a reason for Facebook use (Wilson, Gosling and Graham 2012, 209). Users play some casual or social games on Facebook such like virtual farm to past time and boredom. For example, a user can spend little time building his virtual farm or visiting his friend’s farm when he has 10 minutes between meetings and want to relax (Piskorski et al. 2013). Finally, many users who are staffs of marketing department of companies use Facebook to publicize their products and services because Facebook offers a completely free profile page to them and allows their customers and fans to interact with comments (Piskorski et al. 2013).
This behaviour for individuals means that people can reinforce their social relationship and obtain pleasure from Facebook. Facebook integrates user’s pictures, feelings and relationships, which make users do not feel internet unnavigable and anonymous anymore (Shih 2011). For organisations, the behaviour of people use Facebook means that they have a huge market that can bring profit for them. More registered users there are