Case Study: Edushal Sttriving To Be A Premier Education Marketplace In Nepal

Edushala: Striving to be a premier education marketplace in Nepal
The idea of starting the company germinated when a group of friends experienced high employee turnover in their engineering company. They had to pour huge sum of money training their new staffs and make them fit for the work. But soon, after getting trained, the employees were switching for other organizations that paid higher amount as salary. In the course, they thought of starting a training institute to later hire the trainees in their company. The very institute has now evolved to be a premier education marketplace in Nepal.
It is often hard to find instructors for general people though there is no short of experts from any fields in Nepal. In that scenario, Edushala started
After that, four other team-members also left the company, causing a big void. Singh remembers this as the one of the most stressful moments in his life.
Then, the formation of a new team happened. “It brought new energy and passion in the organization giving a better output. As the saying goes, there is always sunshine after a rainy day and there is light at the end of the tunnel, they definitely brought a new energy to the organization, hence making the company thriving once again,” Singh shares the happiness on getting the vibrant new team.
Though they had mainly focused on social impacts in the beginning, they now have focused more on the revenue growth side. At present, they have actively been working with corporates and international organizations. They are still looking for growth as an educational marketplace and want to keep that essence by conducting more skills-improved classes with instructors and experts. “Along with this, we have also prioritized on the branding part of the company and reaching the mass with various activities including monthly workshop series, and other programmes especially centered towards youths. These activities, though do not generate much revenue to the organization, have helped create a buzz, helping the branding,” Singh
“Schools and colleges are focusing on mainly making the students academically strong, making them toppers in the exam developing a mindset in them that they will be getting a good job if they top the class. So, it’s hard to sell such services to students,” he expresses concerns about taking the course to the college-students. “But, in the corporate sector, they already know the specific needs for their employees, and improvement in which of the part leads to increase in the productivity. So, it’s easier to deal with corporates as their requirements are very specific. And, as they look for values, they are willing to pay higher amount,” he shares the ideas about working with corporate