Case Study: Duke Saves Initiative

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Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business

Duke Energy Incorporated

Every month families look at their bills and write checks or pay their bills online shaking their heads out how much it costs just to live the average lifestyle in the United States. Certain bills we can control like meals, entertainment, vacations, etc. but other bills we cannot control as much like rent/mortgage, utilities, insurance, etc. But, what if you could significantly lower your utility rates by almost half? I propose a new service through Duke Energy Corporation known as Duke Saves Initiative. Duke Saves Initiative is an incentive program that is offered to our customers that allows them to make more energy efficient choices and receive rewards and bonuses for making better choices.
Duke Energy Corporation Duke Energy is a Fortune 250 company that currently services over 7 million electric customers and 500,000 gas customers in the Carolinas, the Midwest, Florida, Ohio and Kentucky. With over 150 years of experience in the industry Duke Saves Initiative is a way
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The program would start with a free energy assessment provided by Duke Energy where a technician comes to your home and assess the areas that you are using more energy than you should. They will create a report that tells you the areas that you can save on your monthly bills. By agreeing to the free assessment, you will be offered a one-time loan through an affiliated bank of Duke Energy to upgrade your heating and cooling systems to more energy efficient products. There will also be rebates that you can receive for purchasing more energy efficient appliances in your home such as stoves, refrigerators, washers, and

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