Case Study: Delta Airlines

Topics: Airline, Delta Air Lines, Avianca Pages: 3 (1048 words) Published: November 2, 2011
Delta Air Lines, Inc #Case 2
General Description
Delta was founded by C. E. Woolman, an agricultural extension agent. As a top company in the Airline industry Delta Air Lines specialize in domestic and international flights. The general business activity and principal products or commercial enterprise of Delta Air Lines are categorized as being part of the Airline Industry, The key to Delta’s success was its focus on human relations and has always differentiated itself from other airlines by its customer service, Delta retained a loyal workforce by paying competitive wages, treating personnel equitably as it grew, and adopting a “no-layoff policy” even in merger situation (delta promised job security and higher wages for existing employees). Delta Air Lines, Inc Culture, Information, Human Resource Policies and Programs | Explanation|

Mission| Delta Air Lines Mission Statement:"We—Delta's employees, customers, and community partners together form a force for positive local and global change, dedicated to bettering standards of living and the environment where we and our customers live and work."| Goals & Experiences| Delta Airlines has a family oriented culture where the employees are considered to be essential for the success of the organization. Delta has established several goals and principles which are crucial for the success of the company . The strict observance of honesty and integrity are the fundamental organizational goals in which no employee will violate the code of conduct in the company . It seeks to promote employment loyalty and tolerance between its employees Excellence and integrity are the main principles of Delta Airlines work environment| Slogan| A slogan is a short, memorable catch phrase, tagline or motto used to identify a product or company in advertisements. The advertising slogan, or business slogan most associated with Delta Air Lines, is:"Delta Air Lines. We love to fly. And it shows."| HR General Strategy| A...
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