Case Study Dairyland Seed Company

Better Essays
Topics: Soybean, Seed, Pricing, Maize
Dairyland Seed Co., Inc., a seed company that develops and provides genetics in various crops. The company focuses on plant breeding programs in hybrid corn, soybeans, and alfalfa. The company's products include corn for grain, alfalfa, soybeans, and corn silage. Dairyland Seed Co., Inc. was founded in 1907 and is based in Kewaskum, Wisconsin. The company has facilities and research locations in Gilbert, Iowa; Sloughhouse, California; Homedale, Idaho; Clinton, Mt. Hope, and West Bend, Wisconsin; Otterbein, Indiana; and Gibson City, Illinois. Dairyland Seed Co., Inc. was a subsidiary of Dow AgroSciences LLC. Later, it operates as a subsidiary of Agrigenetics, Inc. It is operated out of family's general store in eastern Wisconsin; Dairyland’s primary product is White Dutch Clover Seed. Production was shifted to alfalfa seed due to decline in White Dutch Clover Seed Market. Alfalfa seed, a product would grow in demand driven by Wisconsin dairy farmers searching for better forages for their cows. In 1963, company name was changed to Dairyland Seed Company, jointly managed by Orville Strachota's three sons, Steve (president), Tom (CEO) and John (vice-president). Dairyland Inc. is a private company with the majority stock owned by the Strachota family; Dairyland is the only American family owned seed company with proprietary research in alfalfa, corn and soy beans. The company is divided into seven functional operational areas: management, finance, research, production, distribution, marketing and sales. It has approximately 100 employees plus seasonal help, and 40% of the company's employee’s work in R&D, making it the largest department in the company.
Dairyland Inc. has worked hard to build its image around quality products, high standards of business ethics and as a successful family-run business. Along with highly visible commitment to research and first class physical plant, the company positioning efforts over the years resulted to be positive. Dairyland uses

You May Also Find These Documents Helpful

  • Satisfactory Essays

    History and Background of Dairyland Seed Company • Founded by Simon and Andrew Strachota in 1907 • On Andrew's retirement, Simon led the company, which later was taken over by his son Orville after his sudden death • Initially began as Strachota Seeds • Operated out of family's general store in eastern Wisconsin • Primary product – White Dutch Clover Seed • Production was shifted to alfalfa seed due to decline in White Dutch Clover Seed Market • Alfalfa seed – a product would grow in demand…

    • 786 Words
    • 4 Pages
    Satisfactory Essays
  • Best Essays

    Walton Seed Company

    • 2942 Words
    • 12 Pages

    Introduction Walton Seed Company is a high quality seed company whom is selling grass, flower, and vegetable seeds. The demand for the seeds is increasing. In order to fulfill orders for different customer need, Walton nowadays must provide various services to satisfy customers. Walton should achieve the 7Rs in logistics concept, right product of right quality and right quantity delivered to the right customer in right time and right place with the right cost. The seed business is such that…

    • 2942 Words
    • 12 Pages
    Best Essays
  • Better Essays

    Symphony Seeds Case Study

    • 1210 Words
    • 5 Pages

    Symphony Seeds The aim of this essay is to answer the questions which the case of Symphony seeds given. In the first part will analysis the environment and likely organization structure of Symphony Seed Sales (SSS) and Symphony Research Institute (SRI). According to the hypothesis which Mintzberg (1983) suggested, “effective structuring requires a consistency among the design parameters and contingency factors”. There are five variables included in the contingency factors which are respectively…

    • 1210 Words
    • 5 Pages
    Better Essays
  • Good Essays

    green acre seed company

    • 718 Words
    • 3 Pages

    Instructions for Green Acres Seed Company Case Executive Summary Tom Simmons, Marketing Manager for Green Acres Seed Company, is trying to make a strategy for increasing the company’s sale and profit even though province of Ontario has a highly competitive seed corn market. By setting a promising marketing strategy, the company could take over small part of market share from leading company, and this would result that Green Acre could get high reputation and awareness in Ontario as well as…

    • 718 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    The Heirloom seed catalog uses the pull for non-GMO and traditional food sources to sell their products. The catalog talks like the people that run it are farming families who just want to get old type food back on the table, which might be true but also would be a great selling point for someone who is themselves a farmer. The catalog also offers the fact that their products can be used to grow for more seeds to grow more crops in the following…

    • 85 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Delissa in Dairyland

    • 1984 Words
    • 8 Pages

    stores. WEAKNESS Consumption of Yogurt is seasonal with a peak period from March to July. Cultural Gap: Lack of understanding between Delissa and Japanese partners due to cultural gap and language barrier.Dellisa couldn’t establish their company mentality to Nikko’s workers. There are many misunderstandings. For example TV ads, Dellisa were intended for young people in the…

    • 1984 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    Profile of Corporate Power in Seeds, Agrochemicals & Biotech By Hope Shand Sixteen years after GE crops made their commercial debut in the US, what are the benefits for farmers, diversity and society? The following article, adapted, in part, from ETC Group’s Who Will Control the Green Economy?, provides an update on current trends in industrial agriculture and examines the giant firms that control “the first link” in the corporate food chain.1 The Big Six Seed, Biotech & Agrochemical Corporations…

    • 3769 Words
    • 16 Pages
    Best Essays
  • Satisfactory Essays

    Company Case Study

    • 447 Words
    • 2 Pages

    AEGISPEOPLESUPPORT CASE STUDY AT Aegispeoplesupport, corporate social responsibility defines everything that they stand for and do. They actively implement programs for improvement of society and the environment. Every year, they better their contribution to the environmental and social causes both financially and with respect to corporate social responsibility. They support social causes around the globe and encourage its employees to contribute towards the communities they live in. They support…

    • 447 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Being the world’s largest seed company comes with great challenges, in which, Monsanto sought patenting to ensure profits annually. Having an image of being known for its expertise in Biotechnology, Monsanto has reformed the agriculture industry (Ferrell & Hartline, 2014, p. 341). Patents signify ownership or invention of one’s property or product, and allows other to use the product. With seed companies, patents have given them significant power, which is hurting farmers (Peck, 2005, p.37). Monsanto…

    • 408 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Case Study – Iridium Company I found the Iridium Company case study fascinating in that it afforded me the opportunity to research this company as a Marketing 500 case study and as an item of personal curiosity that has fascinated me since owning a Delorme GPS. My personal observation of Iridium’s competitive strategy I am an avid Sea Kayaker, occasionally venturing up to ten miles off shore to remote islands (,e.g, Isle of Shoals, NH/ME on 9/28/13). Knowing that I can contact emergency services…

    • 917 Words
    • 4 Pages
    Good Essays