Case Study Crest and Colgate
Background * Crest
Crest is a brand of toothpaste made by Procter & Gamble in Germany and in the United States of America and sold worldwide. Crest was introduced in the United States in 1955. The Crest brand has also been associated with about twenty brands of dental care products, including toothpaste, toothbrushes, mouthwash, dental floss, as well as a tooth-whitening product called Crest Whitestrips. Examples of toothpastes include Crest Pro Health, Crest 3D White, Crest Tartar Protection, Crest Whitening and Scope flavored toothpaste. From 2004 to 2010, Crest sold dental floss under the Crest Glide brand, which is now called Oral-B Glide. The original Crest logo was designed by Donald Deskey.
Crest Dental Hygiene Products
For more than 50 years Crest has been an innovator in dental health care, creating trusted, effective products that help families like yours achieve healthy, beautiful smiles for life.
Dental Hygiene Product Types: Crest Toothpastes * Crest Pro-Health Clinical Gum Protection Toothpaste - Invigorating Clean Mint
Description: Invigorating Clean Mint helps reverse gingivitis in 4 weeks and provides an invigorating sensation. Crest Pro-Health Clinical Gum Protection Toothpaste - Invigorating Clean Mint is triclosan free.
* Crest Pro-Health Clinical Gum Protection Toothpaste — Clean Mint
Description: Help reverse gingivitis in 4 weeks with Crest Pro-Health Clinical Gum Protection Toothpaste, while protecting your entire mouth. Its clinically proven active ingredient protects against gingivitis, sensitivity, cavities, and plaque. * Crest Pro-Health Sensitive and Enamel Shield Gel Toothpaste - Soothing Smooth Mint
Description: Get sensitivity protection and guard against enamel loss, plus get comprehensive oral health benefits with the clinically proven active ingredient in Crest Pro-Health Sensitive and Enamel Shield Toothpaste. Crest Pro-Health Sensitive and Enamel Shield Gel Toothpaste - Soothing Smooth Mint is
Crest is a brand of toothpaste made by Procter & Gamble in Germany and in the United States of America and sold worldwide. Crest was introduced in the United States in 1955. The Crest brand has also been associated with about twenty brands of dental care products, including toothpaste, toothbrushes, mouthwash, dental floss, as well as a tooth-whitening product called Crest Whitestrips. Examples of toothpastes include Crest Pro Health, Crest 3D White, Crest Tartar Protection, Crest Whitening and Scope flavored toothpaste. From 2004 to 2010, Crest sold dental floss under the Crest Glide brand, which is now called Oral-B Glide. The original Crest logo was designed by Donald Deskey.
Crest Dental Hygiene Products
For more than 50 years Crest has been an innovator in dental health care, creating trusted, effective products that help families like yours achieve healthy, beautiful smiles for life.
Dental Hygiene Product Types: Crest Toothpastes * Crest Pro-Health Clinical Gum Protection Toothpaste - Invigorating Clean Mint
Description: Invigorating Clean Mint helps reverse gingivitis in 4 weeks and provides an invigorating sensation. Crest Pro-Health Clinical Gum Protection Toothpaste - Invigorating Clean Mint is triclosan free.
* Crest Pro-Health Clinical Gum Protection Toothpaste — Clean Mint
Description: Help reverse gingivitis in 4 weeks with Crest Pro-Health Clinical Gum Protection Toothpaste, while protecting your entire mouth. Its clinically proven active ingredient protects against gingivitis, sensitivity, cavities, and plaque. * Crest Pro-Health Sensitive and Enamel Shield Gel Toothpaste - Soothing Smooth Mint
Description: Get sensitivity protection and guard against enamel loss, plus get comprehensive oral health benefits with the clinically proven active ingredient in Crest Pro-Health Sensitive and Enamel Shield Toothpaste. Crest Pro-Health Sensitive and Enamel Shield Gel Toothpaste - Soothing Smooth Mint is