Case Study: Chocolate Haven

Chocolate Haven Mission: We would love for our customers to go home smiling, our employees to feel safe, comfortable, and for us to be known so we could bring in more tourists from around the world. Do you have that special someone that you want to buy a chocolate rose for on Valentine’s, but the roses they offer at your local stores have no flavor, but just look pretty Well you can come on down to Chocolate Haven and we can give you not only a pretty rose but one that tastes delicious! What we plan to build, to attract more tourists, is a combination of a chocolate factory, restaurant and cocoa garden. We will be showing people how we make our chocolates that we would sell and how we grow cocoa. Cocoa is part of our history,
The difference between chocolatiers and chocolate makers is that chocolate makers buy cocoa beans, roasts them, and grinds them into chocolate. A chocolatier are people who makes chocolate. Chocolate can be eaten every day at anytime of the day. People love chocolate, but there are also people who hate chocolate with a passion. People have many reasons for loving chocolate. They can be getting over a breakup and so the solution for them is to eat chocolate. Some people may see chocolate as something healthy to eat two or three times a week. Some may love it because it makes them feel special. But people will hate it for the opposite reasons. There ex partner loved chocolate so eating chocolate will remind him/her of their partner so they will then hate it with a passion. They may have almost died from chocolate because they just had too much or they almost choked on it. Some people (or most) may think chocolate is easy to make, but if it was really easy to make then it wouldn’t have the same good taste and quality a hard worked on chocolate would taste. Since it was easy to make then it will be cheap. People will buy it, but then it will be their first and last time. That is why people would spend 1200 dollars a year on good quality chocolate maybe even
We will be competing with other restaurants on Guam and other chocolate makers. We will have a lot of competitors, but we will make it. Why? Because when these other chocolate makers find out that there is a new chocolate factory on an island that they don’t know about they will be curious to see what the island can offer and would want to try our chocolates and other food. Our chocolate will cost $5 each. We will have about 300 people coming into our store just for the chocolate each day. We will make $1,500 a day from our store alone. That will be $46,500 each month and $558,000 each year. More than 3/4 of all the world's cocoa comes from West Africa, but the entire continent of Africa only accounts for about 3% of its consumption. 75% of the world’s cocoa comes from Africa. Americans will eat nearly 18 percent of world's chocolate confectionery by value in 2015 that's more than all of Asia Pacific, which is expected to eat around $14.3 billion worth of chocolate this year. But that doesn't mean Americans are the biggest chocolate consumers. According to a survey by C.M.A. (Chocolate Manufacturers Association), Switzerland leads the world in chocolate consumption with 22.36 pounds per person. Austria and Ireland are not far behind with 20.13 pounds and 19.47 pounds (Satioquia-Tan,