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Case Study: Chipotle's Rivalry Restaurants

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Case Study: Chipotle's Rivalry Restaurants
Freshroll has many different rivalry restaurants around their vicinity. A few restaurants close by to the Metreon location are Chipotle, Noodles & Company, Split Bread, and Lemonade. Many people choose to go to Chipotle instead of Freshroll because of how long the line at Freshroll gets. Although Freshroll is a fast-paced environment, the lines tend increase and stay long because of the amount of time customers take to decide on their orders since they’re given a variety of options. Chipotle’s serving concept is the same as Freshroll’s, as in you get to see your food made in front of you, and you get to choose the fillings/toppings as you go. Noodles & Company is a place that customers go to when Freshroll isn’t open yet because they open at 10:30am, whereas Freshroll opens at 11am.
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