Case Study Charles Shwab
Charles Schwab is looking to acquire customers via a viral marketing campaign. The
main purpose of this campaign is to promote its brand among potential customers
and to create a positive feeling between the Charles Schwab brand and the public.
.
The details about this campaign are below:
• Charles Schwab will select 20 college seniors and call them to arrange a job
interview
• These students will be selected by the following requirements:
o Student must qualified for financial Aid
o Have applied for scholarships in the past
o Have shown leadership on campus
o GPA above a 3.0
• The first 10 seniors to contact Charles Schwab to set up the interview will be
selected for the program
• These seniors
main purpose of this campaign is to promote its brand among potential customers
and to create a positive feeling between the Charles Schwab brand and the public.
.
The details about this campaign are below:
• Charles Schwab will select 20 college seniors and call them to arrange a job
interview
• These students will be selected by the following requirements:
o Student must qualified for financial Aid
o Have applied for scholarships in the past
o Have shown leadership on campus
o GPA above a 3.0
• The first 10 seniors to contact Charles Schwab to set up the interview will be
selected for the program
• These seniors