Case Study: Change Management Project

Topics: Change management, Management, Project management Pages: 39 (11550 words) Published: February 19, 2012
Case Study: Change Management Project

Prepared by Brian Davies for Massey University College of Business to fulfil the requirements of Assessment Three: Change Management Project – Case Study as part of NZ2 MBA Change Management paper.

Dated November 2010

Strategy for Change

CompuFix Inc.

Report to Jerry Smiles covering strategic analysis, change direction and implementation plan for CompuFix Inc.

Prepared by Brian Davies
November 2010


ABSTRACT - This page confidential to Jerry Smiles

This strategic background and change management plan describes, analyses and extracts lessons from Compufix Inc in conjunction with the discussions held with Jerry Smiles and further provision of information as contained within the background brief provided by Bill Kirkley of Massey University. It initially focuses on analysing the organization's strategic position in order to identify deeply held assumptions, norms, and values that were producing unintended and inhibiting consequences for organisational effectiveness. It then moved on to the interventions required to change the internal culture, work practices and processes in order to interrupt and transform these assumptions. The paper lays out in detail the approach, method, process, and analysis used in this major change effort and documents the change with an implementation plan for success, including any contingencies considered necessary.

Ultimately the CEO Jerry Smiles is faced with a complex array of interlinking issues which require specific handling. The way to move forward also requires the commitment of Harry Jones, founding CEO and owner, as he has been previously the formal powerbase and as he steps aside from the CEO role his position as informal powerbase has the ability to support, or undermine, Jerry Smiles future within CompuFix. In fact as a ultimate contingency plan for Jerry Smiles, should he find himself in the position of being a CEO employed by a board with no power to exercise its reasonable duties, then the recommendation to Jerry is to resign, citing personal reasons and leave on good terms.

The writer welcomes any comment and is available for ongoing discussion and presentation of the findings to the CompuFix board as required.


This report describes the strategic analysis, direction change and implementation plan to assist Jerry Smiles in his organisational change management for CompuFix Inc (CompuFix). APPROACH SUMMARY

The approach was to undertake a full scale business analysis with a view to establishing a clear and concise strategy for moving forward to the future, together with a change and implementation plan, as well as to analyse the potential impact of the changes in order to fully understand how the vision might be achieved by using an analysis from macro level down to an assessment of CompuFix’s readiness for change.

Techniques and processes such as STEEPLE, SWOT, Porter’s Five Forces of Competitive Power, Cultural Web and a Kaleidoscope system design were used in the research approach. This enabled a full background and environmental analysis to be completed with regards to the respective strategies undertaken. A discussion on the respective critical historical issues is then provided as well as providing a thorough analysis of the issues facing the business, concluding with a summary and recommendations for action (M.U., 2009) ASSUMPTIONS

Following discussions held between Jerry Smiles and Harry Jones, and between Jerry Smiles and Harry’s brother-in-law, the following assumptions have been made as gleaned from those conversations. These conversations took...

References: Balogun, J., & Hailey, V. H. (2008). Exploring Strategic Change (3rd ed.): FT Prentice Hall.
Carroll, A. B. (1991). The pyramid of corporate responsibility: toward the moral management of organisational stakeholders. Business Horizons., Jul-Aug(42), fig. 3.
De Wit, B., & Meyer, R. (2004). Strategy. Process, Content, Context. An International Perspective (3rd ed.). London.: Thomson Learning.
M.U. (2009). Writing Guidelines for Business Students. Palmerston North: Bennetts University Book Centre.
Porter, M. (2005). Michael Porter 's Five Forces of Competitive Position Model.
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