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Case Study - Asian Paints Scm

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Case Study - Asian Paints Scm
AsiAn PAints

GaininG a 360-DeGree View of the CuStomer

“we don’t paint walls, we style them.” that catchy slogan describes a key business initiative launched several years ago by asian Paints Limited, india’s largest paint company. instead of simply manufacturing decorative coatings, the company is increasing customer satisfaction and boosting sales by engaging with customers, dealers, and other partners to provide complete home painting solutions. to achieve the necessary 360-degree view of all stakeholders, asian Paints chose the SaP® Customer relationship management (SaP Crm) application to integrate customer-facing processes.

SAP Business Transformation Study Superior Customer Value

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3 4 5 6 7 8 10 11 Asian Paints Key Challenges Why SAP Was Selected Implementation Process and Best Practices Strong Governance and Project Management Business Process Transformation and Value Realized Future Road Map Lessons Learned

AsiAn PAints

GaininG a 360-DeGree View of the CuStomer

QuiCk faCtS
Industry Consumer products Revenue uS$1.1 billion Employees 5,000 (worldwide) Headquarters mumbai, india Web Site www.asianpaints.com SAP® Solutions and Services SaP® Customer relationship management application (functionality for marketing, interaction center, sales, service, and partner channel management), SaP ramp-up program Implementation Partners mahindra it Consulting Pvt. Ltd., a unit of mahindra & mahindra Group; SaP Consulting Key Challenges • Gain visibility of relevant customer data • increase opportunities for cross-selling and up-selling • reduce time needed to configure customer relationship management (Crm) functionality • Simplify user interfaces and workflows • integrate call center processes • Provide enhanced support to dealers Implementation Best Practices • ensured success with meticulous planning • used a phased implementation approach • ran training programs for end users • worked closely with SaP Labs locations in Singapore, india,
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