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Case Study: Ashley Furniture Technique

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Case Study: Ashley Furniture Technique
Project Name
Ashley Furniture Ft Washington
Project Number
ASH513
Project Manager

Prioritization
1
Owner(s) PROJ586
Team

Start Date:
September 14, 2013
Scheduled Completion Date:
September 15, 2014

Mission
Due to the overwhelming success of the Willow Grove location, we are recommending Ashley should expand further into the Philadelphia Market by opening a new store in Ft. Washington. Based on market analysis, we anticipate the Philadelphia area would experience a sales increase of up to 40%.

Scope
We plan to build a 100k sqft facility in the Ft Washington Area to house the new Ashley Store. We will build from the ground up based on architectural designs from Partners Architectural Firm that Ashley Furniture Home office contracts
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