Case Study Analysis

Topics: Virginia, United States, Business jet Pages: 3 (726 words) Published: December 4, 2014
Case Study Analysis
The Third Battle of Bull Run
The Disney’s America Theme Park (B)

Disney wanted to create a place that would bring everyone together, ironically it created division within the state because of the lack of research on public opinion. Disney is known for its family-oriented multi-billion dollar theme parks. They have built an empire off of diversity, history, unforgettable characters and fun. So why wouldn’t an American-theme theme park work in one the original thirteen states?

Virginia is as American as apple-pie. Many of our found fathers and other politicians made this state their home. Many debates and decisions that would shape our country were made here. Virginia played vital roles in both the American Revolution and the Civil War, with Richmond, Va. Being named the capital of the Confederacy. Virginia has become entrenched with American history, so one would believe that this state would have been perfect for Disney’s America theme park. But there was a big problem.

Considering we are a democracy and try to be as politically correct as possible, we sometimes fail to use some of our basic principles. One of the issues was lack of communication with the public. Disney failed to speak with the local community to get a feel of how they felt with having such huge endeavor fall into their lap before making announcements to even create the park in their historical city. Had they reached a understanding by researching beforehand, perhaps there wouldn’t have been so much objection.

Another issue with location was the fact that it was going to be so close to a historical landmark, the Manassas Battlefield Park, only added fuel to the fire. Locals were feeling alienated even with the name of the park, Disney’s America. Not only were taking land and desecrating historical landmarks, but taking our America and claiming it. The straw that broke the camel’s back, was giving unrealistic time tables and telling the public, and insinuate...

References: Darden University of Virgina. (2014). The Third Battle of Bull Run the Disney’s America
Theme Park (B)
McCoy, Daniel. (2014). Concern about public opinion of business jet remains. Biztalk Retrieved from: usiness-jet.html
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