Case Study: A Modest Proposal

Poor sales can contribute the closing of the satellite TV offices in Omaha and San Diego, because the organization did not look beyond the traditional avenue of attracting sales, such as handing out flyers. The organization growth potential is reliant on expansion and differentiating the organizations customer base, which requires a solid stream of new sales forecasts. Business analytics can improve the sales of the satellite TV organization by implementing sales dashboards and forecasting tools. The analytics team will spend time developing information to target and improve sales in a competitive environment. The organization may consider implementing mobile devices or social media to improve future customer sales. Developing a