BOX 3.6 CASE STUDY
1. What is the problem at The Campus News?
There are many situations at the Campus News, but the biggest problem is the leadership. She is too laid back and afraid to take charge. The other issue would be the Editor, he has no experience in journalism and really has no clue as to what he is doing….the editor in this situation is also the follower leader because he maintains a staff that also doesn’t have journalism experience.
2. How would you rate Maryanne Norton as a leader? How would you rate Mark Lee as a follower?
I think Maryanne has high relationship with the staff because she meets with them often but she is low task because she refuses to show them what they are doing wrong. To rate Mark I would say he very willing to do the work but he doesn’t have the ability to complete the task because of his lack of knowledge.
3. Which leadership style discussed in the Hersey and Blanchard Situational Leadership theory does Maryanne exhibit? I selected is high task/high relationship (selling) based on the readiness level 2 of her followers. The followers were enthusiastic and excited however, lacked journalism skills and experience therefore they require much guidance and support from Maryanne.
How would you rate the readiness level of the student followers at The Campus news? Why? I would rate the followers under readiness level 2 for reasons above.
4. What Hersey and Blanchard Situational Leadership style would be most effective with the students working for The Campus News? Why?
I would say providing high task and having a high relationship with the staff would be more effective. Maryann should focus on what the students are doing work and instruct them how to do it right. Because they are students with no journalism background and they are basically being led by an editor with no journalism background, Maryann would be the key player in this situation to show the followers what needs...
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