case study

Topics: Management, Marketing, Bangladesh Pages: 11 (4596 words) Published: October 28, 2014

2134235-730250
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Eat delicious, live healthy.
Prepared for; Prepared by;
Management 210.17 Junaydul Huq - 1230447030 Semester: Spring
Shahid Hossain Karar Ahmed Chowdhury - 1231155630 North South University Saddam Hussain - 1230714030 Lulua Mansura - 1221186030 Faiaz Zaman Samir - 1020780530 ACKNOWLEDGEMENT

All praises to the Almighty Allah, who has bestowed his kindness upon us by giving us the opportunity, time, courage, strength and patience to carry out and complete this project. We are very much thankful to our course instructor Mr. Shahid Hossain for his valuable and intellectual guidance in preparing this project. We are also thankful to each and every group member for their ideas, views and plans in order to complete this report. Apart from that, we are also thankful to the interviewees that we have spoken to and who have been very cooperative to all our questions. We also have various sources to thank for this project such as the internet, journals, annual reports, books, the NSU library etc. Finally, we must not lose the opportunity of expressing our sincere appreciation to some of our family members and friends who have inspired and guided us throughout this journey. TABLE OF CONTENT

TOPICPage No. Page 4
Mission Statement 4
Executive Summary 4
PRAN – RFL Group at a glance 5
Oregano gram 6
Officers of PRAN 7 Situational Analysis – Internal Factors
-External Factors 8
11
S.W.O.T Analysis 14
Objectives and Strategies 15
PRAN on Leadership 19
BCG Matrix Of Pran 21
Products of PRAN – RFL Group 22
Current Projects of Pran 26
Conclusion & Appendix27
28
Group Photo 29
PRAN – RFL GROUP MISSION STATEMENT
“POVERTY & HUNGER ARE CURSES”
OUR AIM:
“TO GENERATE EMPLOYMENT AND EARN DIGNITY & SELF RESPECTFOR OUR COMPATRIOTS THROUGH PROFITABLE ENTERPRISE Our Vision: Improving Livelihood
EXECUTIVE SUMMARY
PRAN stands for Programmed for Rural Advancement Nationally. Pran started its operation in 1981 as processors of fruit and vegetable in Bangladesh. Over the years, the company has not only grown in stature but also contributed significantly to the overall socio-economic development of the country. The company is currently one of the most admired food & beverages brand among the millions of people of Bangladesh and other 82 countries of the world where their products are regularly being exported. PRAN encourage their employee to take part in opportunities and programs that will add to their aptitude to bring value and ensure further augmentation and achievement for themselves and the Company. Every year they are challenging their previous success. They are pleased with that what they have achieved previously but not delighted with that. Their aim is to outweigh their past performance. The major strength of PRAN in Bangladesh are experience, large company, greater sources of finance, greater control over sources of raw materials, risk pooling, huge distribution network, conforming to standards, economies of scale, potential market in UAE. UAE offers unity of religion and both the countries have good relationship with each other. In addition to that, Dubai is a free trade zone which they opened for the foreign investors to invest with least trade restrictions offering many facilities to do business in the cosmopolitan environment. Analyzing their market situation, sales...
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