Case Study
Topics: Risk, Decision making, Decision theory / Pages: 6 (1900 words) / Published: Jul 10th, 2014

Case Study Final Report
Chapter 7: Companies Recognize Mistakes in an Attempt to Increase Creativity and Innovation
June 26, 2014
Case Study Overview/Summary Grey Global Group is a global advertising agency with its headquarters in New York City. They have 432 offices in 96 countries spread throughout North America, Europe, Middle East and Africa, Asia Pacific, and Latin America. Grey Global Group provides a number of different services including: brand management, marketing strategy, creative development, direct marketing, public relations, public affairs, digital marketing, and production through its subsidiaries worldwide, such as Grey New York. Some well-known clients of Grey Global Group are Proctor & Gamble, Nokia, DirecTV, Downy, NFL, and TNT to name a few. In 2010 Grey Global Group was listed on the Fast Company’s “50 Most Innovative Companies”. Grey Global Group has a very unique culture. As stated in the book they have “The Heroic Failure Award.” Greys motto is “better to attempt something astonishing and go down in flames than to gingerly hold back.” In order to be an innovative business you need to embrace the importance of failing, and then trying again. To go along with risk taking, astonishing acts, and being innovative, Grey Global Group has a No Meeting Zone every Thursday morning from 9am to noon. They encourage everyone in the company to spend those 3 hours doing something challenging and unexpected. This company continues with their innovative style with the use of the Corkwall. It is used as a message board where all ideas are out in the open and up for discussion. Also health and wellness are a key part to a healthy mind and lifestyle. Creativity booms on the clearness and confidence that comes with good health. At Grey Global Group they offer such things as Yoga, Zumba, softball games, and tips on healthy eating to help keep a healthy and fresh mind and body. All of these very innovative approaches are what make Grey

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