Case study

Topics: Target Corporation, Supermarket, Discount store Pages: 3 (929 words) Published: June 1, 2014
1.Compare Wal-Mart. com with Amazon.com. What features do the sites have in common? Which are unique to Wal-Mart? To Amazon.com? Walmart.com and amazon.com have a lot of similarities. Some of the common features between the two include setting up a user account, they both have the shopping cart feature, both these websites have the search bar at the top of the page, they both allow you to sort through products based on price, popularity, relevance, customer review, they both show you a list of items viewed that matched what you searched for, they both have a gift registry, purchases made on the Wal-Mart can either be shipped to your home or to a nearest store either by Wal-mart or by a third party vendor from the marketplace. Amazon too has tie ups with a number of vendors all over the world that you can buy from. Both websites graphically display user reviews for each item. Both websites allow you to track your order. Both sites have the deals of the day. Amazon’s is called today’s deal and Wal-Mart’s is called value of the day. The only thing I found unique about Wal-Mart’s website is that it has a button on the top of the page called ‘weekly ad’ that displays little coupons that users can redeem. Amazon does not have this feature. Another difference between the two websites is their return policy. Wal-Mart has a 90 day return policy whereas Amazon has a 30 day return policy.

2.Will Wal-Mart become the dominant e-tailer in the world, replacing Amazon.com, or will Amazon.com dominate Wal-Mart online? What factors would con- tribute to Wal-Mart’s success in the online market place? What factors would detract from its ability to dominate online sales the way it has been able to dominate physical retail sales in many markets? Currently, Amazon.com offers a much larger and more varied inventory as well as a variety of features and benefits that Walmart.com is unable to match. While Walmart's retail stores have a huge customer base, many of whom will turn to...
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