Case Study

Topics: Corrugated fiberboard, Marketing, Box Pages: 4 (1326 words) Published: August 26, 2009
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BMG1614
MANAGEMENT
WRITTEN REPORT
CASE 2:
EDMUNDS CORRUGATED PARTS & SERVICES
TABLE OF CONTENTS
Executive Summary
SWOT Analysis
Problem Identification and Analysis
Problem Solutions
Recommendations
Conclusions
References
Executive Summary
Edmunds Corrugated Parts & Services is a company based in Virginia U.S. owned by Larry Edmund which provided precision machine parts and service to the domestic corrugated box industry. Two decades ago, Larry’s grandfather loaned him the money to start the business. Its first factory was a barn which has been the family’s Shenandoah Valley farm. Today, he operates from 50,000 square-foot factory located near I-81 just a few miles from that old barn. Edmunds Corrugated Parts & Service Co.’s sales surged past the $10 million mark awhile back and it was certain that this company was well-positioned for steady growth. Edmunds’s formidable market share based on its reputation for reliability and exceptional, personalized service was holding steady at 75percent. SWOT Analysis {text:list-item} Edmund is still holding steady market share at 75 percent based on its reputation for reliability and exceptional, personalized service although that revenue are beginning to show clear signs of stagnation. In additional, all of the employees are hardworking and loyal to the company. Company provided precision machine parts and service to domestic corrugate box industry ,still enjoys a dominant market share and is showing a profit .Edmund operates from a 50000 square-foot factory located near I-81 just a few miles from that old barn. {text:list-item} Edmund’s original employees are nearing retirement and replacing these skilled workers is going to be difficult because young people are much more likely to move away in search of employment than their parents had been. Besides, the company got a rudimentary Web page,...

References: http://en.wikipedia.org/wiki/Polypropylene
http://www.youtube.com/watch?v=OYCTcPkIIBI
http://www.youtube.com/watch?v=ZS2IKRfyodM
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