Case Study 2: Wireless and Mobile Technologies
Dr. Mark Cohen
February 15, 2015
Wireless and Mobile Technology
Wireless technologies facilitate the transfer of information between two or more points. Through wireless technology, we are able to manage productivity, enable security systems, and increase consumer convenience. According to Techtarget.com, wireless technology is rapidly evolving and is playing an increasing role in the lives of people throughout the world. In addition, ever-larger numbers of people are relying on the technology directly or indirectly. Some more specialized examples of wireless communications and control include Global System for Mobile Communication (GSM), Universal Mobile Telecommunications System (UMTS), Wireless Application Protocol (WAP), and I-Mode.
There are several different types of wireless technology. These included: fixed wireless, mobile wireless, portable wireless, and IR wireless. Fixed wireless is the use of wireless devices connected to the internet by specialized modems. Mobile wireless is the use of wireless devices such as the cell phone. Portable wireless devices are considered to be battery powered wireless devices that are used outside of the home or office such as handheld cell phones or personal computers. Lastly, there is the IR wireless technology option. IR wireless technology is commonly used in home entertainment units, headsets, and cordless microphones. This type of technology is the use of wireless technology in devices or systems that send data through infrared radiation.
According to gomobilemichigan.org, mobile technology is technology that is portable; it refers to any device that you can carry with you to perform a wide variety of “tasks”. The website also states it is technology that allows those tasks to be performed via cellular phone, PDA, vehicles, laptops, etc. A standard mobile device has gone from being no more than a simple two-way pager to being a cellular phone, a GPS navigation system, a web browser, and instant messenger system, a video gaming system, and much more. It includes the use of a variety of transmission media such as: radio wave, microwave, infra-red, GPS and Bluetooth to allow for the transfer of data via voice, text, video, 2-dimensional barcodes and more.
Delta is changing the way we fly by offering several different types of wireless and mobile technology. Delta is committed to providing passengers with tools that keep you connected and on course to anyplace they want to go. They are one of the first airlines to roll out something like this. Delta is offering its customers in-flight Wi-Fi, easy to use mobile apps, recharge stations, and interaction through social media sites. With in-flight Wi-Fi capability, passengers are able to stay connected with friends and family, work or school, or to entertain themselves while they are waiting to get to their destination. It makes customers feel in control when they are able to check and pay for bags, check the status of their flight, get alerts on travel information, and receive parking reminders by using the Delta app. To ensure that its passengers stay connected, Delta has made sure they installed charging stations in their top 19 airports, so customer’s batteries are never dead. Delta’s passengers also have the ability to connect with someone for help at any time. The airline has expanded its customer service team by using social media platforms such as Facebook, Twitter, YouTube, and Instagram. Delta has changed the way airlines and consumers interact. The $2 billion Delta has invested to implement the use of technology will be well worth it. By enhancing the quality of service, it’s providing to its passengers, which will create an experience that will keep them coming back.
Uber’s use of Technology
Uber is a smartphone application used to give users an easier...
References: Turban, E., Volonino, L., & Wood, G. (2013). Information technology for management advancing sustainable, profitable business growth, 9th edition (9th ed.). Hoboken, N.J.: Wiley.
News Archive. (2012, January 19). Retrieved March 2, 2015, from http://news.delta.com/index.php?s=20295&item=123856
What is wireless? - Definition from WhatIs.com. (n.d.). Retrieved March 2, 2015, from http://searchmobilecomputing.techtarget.com/definition
Social. (n.d.). Retrieved March 2, 2015, from http://www.delta.com/content/www/en_US/social
What are Mobile/Wireless Technologies? (n.d.). Retrieved March 2, 2015, from http://www.gomobilemichigan.org/about/the-mobile-industry.html
Price, C. (n.d.). Digital technology drives Uber to global success. Retrieved March 2, 2015, from http://www.telegraph.co.uk/sponsored/technology/4g-mobile/engaging-customers/11366554/digital-technology-uber.html
Uber. (n.d.). Retrieved March 2, 2015, from https://www.uber.com/about
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