Case Study
1.0 Introduction
Puma AG can be consider on the leading manufacturers of athletic shoes, sportswear as accessories in the world. Its product like soccer shoes and uses sponsorship for its marketing strategy. In 1924, the company was founded by Gebruder Dassler Schuhfabrik. This company located in Herzogenaurach, Germany, the product become successful because of Jesses Owen, who won gold medals at 1963 in Berlin Olympic Games (Kaufmann 2005, p.c-411).
In 1960, the company introduces their innovation for soccer shoes by using the process of vulcanization. The early 1960s, the company developed their running shoes that have unique shape that can help to support the natural movement of the foot. The company becomes the first company to offer the athletic shoes with Velcro strap (Funding Universe n.d.).
2.0 PESTEL Analysis of Puma
PESTEL is used to identify the trends of Political, Economical, Social, Technological, Environmental and Legal factors. These factors lead to an organization change by the company transforms to desire state. (Beugelisdijk et al, 2002)
2.1 Political factors
Puma political issues that shows that the sustainable business model and prepare for the potential future environmental taxes. The company environmental profit and loss account in Australia reducing Puma’s environmental impact and I would improve in its future performance. The business implications of failing to address the nature in the decision making that is clear since the ecosystem service are vital to the performance of the most companies that integrating the true cost for the services in the future (Karan Shah, 2010).
Puma’s EPnL is a part of a wider move by companies to look in integrated reporting, that looks to incorporate the cost and benefits of environmental and social impact into financial account. Puma also starting to understand the sustainability that impact on financial returns, and it help companies to generate the revenues, minimize costs and manage risks. In
Puma AG can be consider on the leading manufacturers of athletic shoes, sportswear as accessories in the world. Its product like soccer shoes and uses sponsorship for its marketing strategy. In 1924, the company was founded by Gebruder Dassler Schuhfabrik. This company located in Herzogenaurach, Germany, the product become successful because of Jesses Owen, who won gold medals at 1963 in Berlin Olympic Games (Kaufmann 2005, p.c-411).
In 1960, the company introduces their innovation for soccer shoes by using the process of vulcanization. The early 1960s, the company developed their running shoes that have unique shape that can help to support the natural movement of the foot. The company becomes the first company to offer the athletic shoes with Velcro strap (Funding Universe n.d.).
2.0 PESTEL Analysis of Puma
PESTEL is used to identify the trends of Political, Economical, Social, Technological, Environmental and Legal factors. These factors lead to an organization change by the company transforms to desire state. (Beugelisdijk et al, 2002)
2.1 Political factors
Puma political issues that shows that the sustainable business model and prepare for the potential future environmental taxes. The company environmental profit and loss account in Australia reducing Puma’s environmental impact and I would improve in its future performance. The business implications of failing to address the nature in the decision making that is clear since the ecosystem service are vital to the performance of the most companies that integrating the true cost for the services in the future (Karan Shah, 2010).
Puma’s EPnL is a part of a wider move by companies to look in integrated reporting, that looks to incorporate the cost and benefits of environmental and social impact into financial account. Puma also starting to understand the sustainability that impact on financial returns, and it help companies to generate the revenues, minimize costs and manage risks. In
References: * David (2005), Chong (2002), viewed 25 November 2011, available at, www.coursework4you.co.uk/.../porter...5-forces.../C_B_2167_porter.. * John et al, 1999, viewed on 20 November 2011, available at, http://www.defenseindustrydaily.com/Puma-AE-An-All-Environment-Mini-UAV-04962/ * Chong, 1998, viewed on 19 November 2011, available at, http://mcdc.missouri.edu/topics/geo_pumas.shtml * Peter, 1994, viewed on 19 November 2011, available at, http://people.forbes.com/profile/mary-g-puma/9263 * Barney, 1991, viewed on 19 November 2011, available at, http://www.bignerds.com/tag/international-vodafone-core-competencies/73/