Case Study
Managerial Communication
Final Assignment
Date: 24th December, 2011
Submitted by Group E
American Electrical, Inc.
Interdepartmental Correspondence
Date: 24/12/2011
To: Mr. Walter Martinson, President
From: Director of Corporate Communication
Subject: Communication Strategy Memo
Introduction
The purpose of this memo is to present a comprehensive communication strategy in order to send an effective message to the company’s customers, the shareholders, the community, the city government, the press and the company employees. The memo would outline recommendations about effective communication strategy so as to inform the audiences about the situation the company is in due to GDEP’s findings.
Background
Prior to AEI’s acquisition of Multi Phase Equipment, WireGrass Disposal, Inc. was their contractor for disposing the PCBs in a federally licensed toxic waste facility. Before purchasing the Multi Phase Equipment plant, AEI had hired Independent Laboratories Inc. to conduct a survey of air, water and soil quality of the plant. Multi Phase Equipment’s acquisition was based on their report of good environmental health of the plant.
Recently, complaints about contaminated water supply emerged and the Cobb County Water & Sewer Authority contacted GDEP to assist them in investigating the cause. An anonymous tip from a former Multi Phase Equipment employee alleged that the company had improperly stored PCBs on the company property, suggesting that it may be causing the contamination of water. GDEP then excavated several parcels of land on the plant site, finding out that improper packaging and storage of PCB’s has actually been carried out. There were several PCB drums buried on a small area of land near the river which should have been properly disposed.
Even though the GDEP officials have figured out that this may not be causing the water contamination, it has highlighted a significant violation of PCB disposal practices and
Final Assignment
Date: 24th December, 2011
Submitted by Group E
American Electrical, Inc.
Interdepartmental Correspondence
Date: 24/12/2011
To: Mr. Walter Martinson, President
From: Director of Corporate Communication
Subject: Communication Strategy Memo
Introduction
The purpose of this memo is to present a comprehensive communication strategy in order to send an effective message to the company’s customers, the shareholders, the community, the city government, the press and the company employees. The memo would outline recommendations about effective communication strategy so as to inform the audiences about the situation the company is in due to GDEP’s findings.
Background
Prior to AEI’s acquisition of Multi Phase Equipment, WireGrass Disposal, Inc. was their contractor for disposing the PCBs in a federally licensed toxic waste facility. Before purchasing the Multi Phase Equipment plant, AEI had hired Independent Laboratories Inc. to conduct a survey of air, water and soil quality of the plant. Multi Phase Equipment’s acquisition was based on their report of good environmental health of the plant.
Recently, complaints about contaminated water supply emerged and the Cobb County Water & Sewer Authority contacted GDEP to assist them in investigating the cause. An anonymous tip from a former Multi Phase Equipment employee alleged that the company had improperly stored PCBs on the company property, suggesting that it may be causing the contamination of water. GDEP then excavated several parcels of land on the plant site, finding out that improper packaging and storage of PCB’s has actually been carried out. There were several PCB drums buried on a small area of land near the river which should have been properly disposed.
Even though the GDEP officials have figured out that this may not be causing the water contamination, it has highlighted a significant violation of PCB disposal practices and