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Case Study
“Marketing on Blackberry Services in GCC Countries”

Submitted by:
MD.MAHMUDUL HASSAN
Student No: 200823R6203

The Independent Study report has been submitted to the
Skyline University College,
In partial Fulfillment of the Degree:
Bachelor of Business Administration (Marketing)
April-2011

Acknowledgement

I would like to thank all people who helped me during the course of this dissertation and with the help of whom I was able to reach to valuable conclusions. The following is a list of the people who helped me complete this assignment to the best of my abilities.

Firstly, I would like to thank my research supervisor, Dr. DR. SAYEL ROSHDI NIMER SABHA, who guided me throughout the process and helped me at every step by clearing my doubts.

Secondly, I would like to thank the authors of the various books and web sites as well as the facilities and university library that helped me gain various information for this dissertation.

And finally, I would like to thank the respondents who provided me with valuable information by answering my questionnaires.

Letter of Certificate

This is to certify that the dissertation work, Marketing on Blackberry Services in GCC Countries , of the student ‘Md.Mahmudul Hassan’, is the original work undertaken by him and has been supervised by me towards the partial fulfillment of the award of Bachelor of Business Administration majoring in Marketing of Skyline University College. I further certify to the best of my knowledge that this project has not been copied and not submitted elsewhere for the award of any other degree at any other institution.

Dr. DR. SAYEL ROSHDI NIMER SABHA
Professor – Skyline University College
Dissertation – Supervisor

Abstract

This thesis examines the relationship between work/life balance and Smartphone (Blackberry). Academic research has areas where not much research has been done previously including



Bibliography: 3. August 19, 2010 : www.ihsglobalinsight.com/SDA/SDADetail19119.htm 4 13. Source: BI-ME with Reuters , Author: Posted by BI-ME staff,Posted: Sat April 16, 2011 4:23 pm:- http://www.bi-me.com/main.php?id=52187&t=1&c=35&cg=4&mset= 14 15. Google Finance. (October 16, 2009). Research In Motion Limited Public Nasdaq: RIMM. Retrieved October 16,2009, from http://www.google.com/finance?q=RIMM 16 17. MacDailyNews. (October 1, 2009). Why companies are dumping their RIM BlackBerry devices for Apple’s iPhone. Retrieved October 15, 2009, from http://macdailynews.com/index.php/weblog/comments/22610/ Appendix-1

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