Examine Warlmart’s website and determine if the strategies pursued by this firm were emergent, deliberate, or both emergent and deliberate. Justify your answer with facts from the Web site.
Walmart is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world's third largest public corporation, according to the Fortune Global 500 list in 2012, the biggest private employer in the world with over two million employees, and is the largest retailer in the world (http://en.wikipedia.org/wiki/Walmart). It is one of the most extraordinary success stories in business history. Some 8 percent of all retail sales in the United States are made at a Wal-Mart store. Wal-Mart is not only large but also very profitable. A clear way to see that is through their website. It’s a clear indication that the company applied both emergent and deliberate strategies. Walmart’s biggest advantage is their cheap price. We can see that throughout www.walmart.com. For example, with the upcoming super bowl, people are trying to get better TVs to enjoy the game. The top AD banner on walmart.com is a big screen TV with football game on it. Right next to it, there’s a sign says 40”—49” TVs from $348. That’s a clear indication of the emergent strategy used on the website. Walmart uses the cheap price to gain competitive advantage over its competitors which in this case is Best Buy. In addition to that, Walmart.com also extend the emergent strategy to other categories such as baby items, furniture,