Case Study

Good Essays
Topics: Phil Knight, Sony
COLLEGE OF ARTS AND SCIENCES

SCHOOL OF TECHNOLOGY, MANAGEMENT, AND LOGISTIC

INTRODUCTION OF MANAGEMENT
(BPMN1013)

RESEARCH OF CASE STUDY

PREPARED BY:
GROUP 11

TABLE OF CONTENT

1.0. Acknowledgement…………………………………………………3

2.0. Case study

2.1- Case 1- McDonald’s : Grilling Up an Empire……………….4
2.2- Case 9- Sony Corporation : An Evolution of Technology…14
2.3- Case 10- Nike :Spreading Out to Stay Together…………….23

3.0. References…………………………………………………….….42

ACKNOWLEDGEMENT

Special thanks to our lecturer, Mr. Zulkufli bin Aziz for giving us the opportunity to finish this assignment. With the help from him, we would be able to finish this assignment completely on time. In fact, he also gave us the adequate time for us to finish up our assignment. Besides, thank you to each of our group members for giving the good commitment and good cooperation towards this assignment. With the full cooperation of ten peoples in our groups [ Noorfazirah Binti Ahmad (212352), Airus Hani Azrita Binti Ab Ghani (212356), Lailatul Shahida Binti Shahril (212359), Nur Syazwani Binti Mohd Nizam (212360), Nur Adila Binti Husny (212372), Siti Jaliha Binti Ab Jalir (212373), Marcella Edmunt (212381), Nuraini Binti Ruslan (212385), Nurul Fatin Asyiqin Binti Roslan (212388) and Sara Nabila Binti Abd Malik.(212395) ] we were success in discussed all the cases and complete this assignment together. Lastly, we wish to thank to our colleagues and family members in giving us support to finish this assignment. Without their support, we definitely in a hard condition while finishing this assignment.

2.1 - CASE 1 – MCDONALD’S: GRILLING UP AN EMPIRE Today McDonald’s have more than 32,000 local restaurants serving and more than 60 million customers in 117 countries each days. McDonald operation begin in 1940 when Dick and Mac opened McDonald’s Bar-B-Que restaurant in San Bernardino, California. In 1948, Dick and Mac close the operation for the renovation and reopened after three month later

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