Case Study #1.
The NYSEG Corporate responsibility program. Text, page 120. Your study should answer questions 1-3 on page 122.
What is Project share as per the case: The Project Share concept is to benefit individuals who are unable to pay their bills by sustaining their situation in the community and by finding alternative solution for them through social help, skill upgrading and other means of solution to bring them back to be more active economically and be able to pay their bills, shareholders and customers themselves participate by a voluntary donation.
1- Do you agree that NYSEG’s project share is both altruistic and good business? Why, or why not?
I believe that NYSEG’s conduct can be trustful and considered a high altruistic action towards the community where it operate. This is clearly seen in the case “the program does more than simply help customers pay their bills, it locate and attempts to remedy the root cause of bill nonpayment.” It is also mentioned that the company will provide this service although the customer might not pay the bill. Other sustainable aspect of the program is it started a long time ago, in the 1978, where the company maintained trained staff and each one handles approximately 100 case a month, which is more than one thousands a year. This can show how much efforts and resources has been put in place to run this operation. Some may argue that the company is doing it for its customers only and not any other person in the community. However, I see it as an acting actor to solve problems and it is focusing of the surrounding customers, which is logical in the rule and nature of corporate responsibilities, nevertheless, the program itself is a great goal and important role in the society.
2- Would Milton friedman and R.Edward Freeman believe that Project Share is consistent with NYSEG’s fiduciary responsibility to its shareholders? Why or why not?
I think Freidman will not agree at all with the idea because he