Case studies Kellogg s

Topics: Motivation, Employment, Maslow's hierarchy of needs Pages: 3 (537 words) Published: April 21, 2015


Introduction
Kellogg’s Company is the world’s leading producer of breakfast cereals. Kellogg’s products are manufactured in 18 countries and sold in more than 180 countries. Kellogg’s has a “Fit for Life” program offering employees access to fitness, free health checks and annual fitness assessments. The Kellogg’s sales team shares their success stories every week that has been going on for years. Many motivation measures are in practice at Kellogg’s and it demonstrates that highly motivated employees can improve efficiency, output and quality when positive motivation is in effect.

Theories of Motivation
Maslow and Herzberg share similar views. The similarities are found in what is Herzberg’s idea of hygiene. This is directly part of work conditions, safety of employees, and relationships amongst co-workers. These are all vital elements of a positive work environment and therefore leands to both self-motivation and employer motivation. An employee would certainly not be positive in a work place without these elements in the company. According to Maslow Theory of Need, each stage of motivation cannot be achieved without the order of the five stages being followed. Maslow’s hierarchy of needs is laid out in steps and cannot be changed around. Frederick Herzberg’s are divided into two independent factors. In fact, Herzberg would argue that the opposite of satisfaction is not dissatisfaction since different stimuli are involved in generating each of those emotional states. As a result these states must be measured on different scales.

Motivating the workforce
People spend a considerable part of their lives at work, so it is not surprising that they expect to be rewarded and satisfied with the job that they do. Kellogg's values and culture support its role as a good employer. Encouraging everyone to live by the K-Values throughout the whole business creates a culture of people that have ownership over their own projects. An employee...
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