Case Question 1 Janmar

Topics: Vice President of the United States, President of the United States, Graphic design Pages: 1 (380 words) Published: June 4, 2015
SSA 2015 MAR 4804 Dr. Bruce Seaton

Case Question#1 Name:_____________

.Your response is to be submitted by 11:59 PM, Thursday, June 11, 2015. This is a HARD DEADLINE.. You may submit via email to seatonb@fiu.edu or via Blackboard (preferred). The CQ is open book, open note and may be attempted on an individual basis or in cooperation with one other fellow student. In the latter circumstance equal contribution is assumed. While you may consult written materials you are not to discuss your answers with anyone other than your collaborator, if there is one. If you quote substantially from a source it should be cited! Submission of your exam attests to your acceptance of these conditions. Please include your name on the file itself and entitle your submission as MAR 4804 YOURNAME CQ#1. Best of luck!

CQ#1

This question is based on the Janmar Coatings, Inc. case. Parts a) and b) are to be answered independently.

a) Mr. Ronald Burns is the President of Janmar Coatings, Inc. As he reviews the data of Case Exhibit 2 he recognizes that while Janmar is showing some dollar sales growth the company is essentially in a “no growth mode”.

In his search for an avenue of growth Mr. Burns is charging you with the task of determining whether Janmar should focus on the Household Market or the Professional Painter Market. Use the case materials and the worksheets posted on Blackboard to prepare a report, of 500 words or less, to Mr. Burns outlining your recommendation and your reasoning process. IS ABOUT CAUSATION PROFESSOR SAID

b) The Vice President of Advertising cites Case Exhibit 4 as evidence of the relationship between “brand awareness” and “last brand bought”. Critically employ the “Principles of Causation” (see BB) to evaluate the validity of this research as evidence supporting consumer (brand) advertising. Use the case facts to develop your response. Explicitly identify any...
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