Case Chapter 14: Coca-Cola
What do you think is the most important emerging issue in the design of work?
In my opinion, some of the most important issues that are emerging in the design of work are the specific aspects of a job. Telecommuting, alternative work patterns, technostress and skill development are some of these issues. (Cengage Learning, 2010, p. 228) Upon reading the case study for the Coca-Cola Company, I think that they are already addressing the issue of skill development. Coca-Cola appears to be looking for individuals who are motivators, innovators and competent enough to do the job. By implementing the core values and the mission of their company, Coca-Cola seems to have a staff of professionals that have bought into the happiness and optimism of the company. Building the company brand and allowing staff the power of autonomy is an influential factor of empowerment for any organization. This is what makes Coca-Cola so successful. Discuss the most likely organizational design for Coca-Cola Company.
The most likely design is having a formal structural dimension with a decentralized decision making authority. The company seems to have a machine bureaucracy structural configuration. It would need to have strong formalization in order to maintain its product line globally at a high quality level. The design would also need to be specialized and standardized in order to decentralize the decision making locally.
The vision at Coca-Cola serves as the framework for their Roadmap and guides every aspect of their business by describing what they need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet:...
References: Cengage Learning. (2010). Organizational Behavior. (2010 Custom Edition ed.). Mason, OH: Cengage Learning.
The Coca-Cola Company. (2006-2011)
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