Case Assignment 1

Topics: Research, Golf, Qualitative research Pages: 3 (903 words) Published: April 22, 2015


Case Assignment 1

Build the management-research question hierarchy, through the investigative questions stage. Then compare your list with the measurement questions asked. To Build the management-research question hierarchy we will first start with the management dilemma. In this situation I see the management dilemma being, the need to attract more membership to support the new renovated facility and to account for the growing age of their current membership. Apparently AT&T purchased NCR Corporation and provided them a 4 million dollar loan to complete their renovations. Their immediate goal is to bring golf memberships to 680 and to increase social memberships as much as possible. The management question fairly simple, operating off the understanding that a management question is a question designed to ask how a problem can be solved or how an opportunity can be seized (Schmidt, n.d.) In this situation the former is the aim of this management Question and thus the question is what can we do to increase membership.

From here we move on to the research questions. The research questions should seek to discover what plausible courses of action are avaible for management to correct the problem at hand. Coming up with research questions can be challenging. Some of the problems with developing research questions is determing what area to focus on (Kinmond, K. (2012). Obviously the focus is on how to increase membership, but in this focus there could be a multitude of options to consider. Here are some research questions I would pose. 1) What are the factors contributing to a lack of membership growth? (2) Which are the factors to be focused on to increase membership? (3) How does membership growth in this golf club community compare to others in the industry. These questions should uncover some of the possible courses of action. Through research it was discovered that NCRCC has a 7 percent penetration rate...
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