Case Anaylsis -Dr. Pepper Snapple Inc.

Topics: Soft drink, Carbonated water, Dr Pepper Snapple Group Pages: 3 (807 words) Published: April 16, 2013
Dr. Pepper Snapple Group, Inc. (DPS) is an integrated beverage brand owner, manufacturer, and distributor of non-alcoholic beverages in the U.S., Canada, and Mexico and the Caribbean. Their headquarters is in Plano, Texas, and Dr Pepper Snapple Group, Inc. is a leading provider of flavored carbonated soft drinks and non-carbonated beverages. They have built their success through strategically acquiring beverage brands and then building them into leaders in their category. Examples of their notable acquisitions included the Duffy-Mott Company (later known as Mott’s), Canada Dry, Sunkist, Crush and Sun Drop. According to the text, through focused strategic development the company has sought to continually establish their firm as a leader in the higher margin segments of the non alcoholic beverage industry. Therefore, the company’s corporate level strategy entails building and enhancing their leading brands, as well as focusing on leading opportunities with high growth and high margin. In addition, the company wants to increase their presence in high margin channels and packages. Furthermore, the company wants to strengthen their route-to-market through acquisitions and improve their operating efficiency. Throughout, the current economic downfall, DPS has maintained growth because a key element of their corporate level strategy is adding others soda brands, and changing emphasis among the different soda brands. By doing this the company is making the right moves to establish their positions in the industry and achieving an appropriate amount and kind of diversification in the soda industry in order to continually grow. Another aspect of the company's strategy, involves building a uniquely strong and distinctive competencies in their soda brand i.e. the taste and marketing of Dr. Pepper. This is crucial to their success and is used to maintain a competitive edge over their competitors. In order to establish their competitive advantage amongst competitors...
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