Case Analysis: Should You Fire Your PPC Agency
Should You Fire Your PPC Agency? A Webinar by Rob Sieracki and Perry Marshall
PPC (Pay-Per-Click) Advertising is one of the different verticals of internet marketing in which businesses and companies get maximum returns for their investment. In this webinar, companies that seek for adequate knowledge would be able to choose and hire the right PPC agency that could help them in running online marketing campaigns or find out if their PPC agency knows what they’re doing; if not, should they fire them. On the other hand, PPC agencies would learn the fundamentals on how to succeed in PPC.
Rob Sieracki, a PPC expert, explains his goals as a consultant, what we need to know about agencies and how they make money. Also, we would learn from this …show more content…
Per Rob, CPA (Cost per Action), which is an online Ad marketing strategy that allows an advertiser to pay for a specified action from a prospective customer, is not the most important metric for it doesn’t represent money in a direct way. He gave the example of an average person in sales looking for more conversion than a lower CPA, which per Rob is not the way to win. Selling at a lower CPA may seem winning, but selling at a higher CPA get most of the traffic, thus making money off of that too.
Traffic denotes the number of users or people who visit the website, and getting much more customers will evolve into attracting different customers as well as different economics. Perry Marshall added the example of how retail stores optimize for sales with dollar per visit (profit per customer visit). Boosting traffic and being aware of and doing something about it and trying things other people can’t like landing pages’ tests will deliver a self-perpetuating system. Rob then concludes that the person with the most traffic wins.
Revenue in accounts is usually ignored by most agencies looking for just CPAs, when in actual fact, tracking revenue by knowing how much money comes in every keyword or campaign, is the right metric. PPC agencies must be able to report on revenue ratio and a good ratio is a low
PPC (Pay-Per-Click) Advertising is one of the different verticals of internet marketing in which businesses and companies get maximum returns for their investment. In this webinar, companies that seek for adequate knowledge would be able to choose and hire the right PPC agency that could help them in running online marketing campaigns or find out if their PPC agency knows what they’re doing; if not, should they fire them. On the other hand, PPC agencies would learn the fundamentals on how to succeed in PPC.
Rob Sieracki, a PPC expert, explains his goals as a consultant, what we need to know about agencies and how they make money. Also, we would learn from this …show more content…
Per Rob, CPA (Cost per Action), which is an online Ad marketing strategy that allows an advertiser to pay for a specified action from a prospective customer, is not the most important metric for it doesn’t represent money in a direct way. He gave the example of an average person in sales looking for more conversion than a lower CPA, which per Rob is not the way to win. Selling at a lower CPA may seem winning, but selling at a higher CPA get most of the traffic, thus making money off of that too.
Traffic denotes the number of users or people who visit the website, and getting much more customers will evolve into attracting different customers as well as different economics. Perry Marshall added the example of how retail stores optimize for sales with dollar per visit (profit per customer visit). Boosting traffic and being aware of and doing something about it and trying things other people can’t like landing pages’ tests will deliver a self-perpetuating system. Rob then concludes that the person with the most traffic wins.
Revenue in accounts is usually ignored by most agencies looking for just CPAs, when in actual fact, tracking revenue by knowing how much money comes in every keyword or campaign, is the right metric. PPC agencies must be able to report on revenue ratio and a good ratio is a low